Original Author: Ma He, Foresight News
On March 23, Leonid Radvinsky, the actual controller of OnlyFans, passed away after a long battle with cancer at the age of 43. The OnlyFans company spokesperson simply stated "he passed away peacefully" and requested respect for the family's privacy.
OnlyFans is a content subscription platform headquartered in London, UK. Creators upload exclusive content, and fans pay a monthly fee to subscribe. While it is centered around adult content creators, it also covers areas like fitness, music, and cooking. According to the latest data from 2025, OnlyFans has stabilized at approximately 377.5 million user accounts, with the number of creators growing to 4.63 million. Currently, OnlyFans is valued at around $18 billion, making it the highest-valued private company among global subscription-based creator economy platforms.
Radvinsky, a Ukrainian-American, rarely made public appearances. However, in 2018, he acquired a 75% stake in the parent company of OnlyFans, transforming a small UK-based platform into a cash cow with annual transaction volumes exceeding $6 billion. When he took over OnlyFans in 2018, the platform was just a "paid Instagram" started by the Stokely family with a loan of £10,000. After Radvinsky's significant acquisition, he decisively steered the platform towards adult content. During the pandemic, user numbers exploded, and in 2024 alone, he took home over $700 million in dividends.
Little was known publicly about Radvinsky's stance on crypto—he never publicly endorsed any chain but had explored the crypto world.
Bought Millions in ETH, Also Donated to Ukraine DAO
During his control, OnlyFans quietly launched a small feature in February 2022: support for Ethereum-verified NFTs as profile pictures. The platform explicitly stated this was "the first step in exploring the role of NFTs on the platform." Creators' NFT profile pictures would feature a small Ethereum icon, which could be clicked to view details on OpenSea.
This feature, seemingly minor, allowed millions of adult creators to directly engage with crypto assets for the first time.
This move was early. That year, the NFT frenzy was at its peak; Twitter had just introduced NFT profile pictures, and OnlyFans followed suit quickly.
Less known is that OnlyFans' parent company, Fenix International, also purchased tens of millions of dollars worth of ETH.
According to the company's financial statements from the end of November 2022, Fenix purchased a total of approximately $19.9 million worth of ETH, listing it as an intangible asset. Due to the cryptocurrency market crash in 2022, Ethereum's price plummeted significantly. The company recorded an impairment loss of approximately $8.46 million that year, adjusting the value of its ETH holdings to about $11.4 million.
The OnlyFans platform has not yet opened up crypto payments; users still rely on credit cards or third-party virtual cards. During Radvinsky's era, OnlyFans resembled more of a hybrid of "traditional finance + adult content," taking a 20% cut, with terrifyingly stable cash flow.
Shifting focus to the Russia-Ukraine war period in 2022, a group of cryptocurrency activists and enthusiasts quickly gathered to support Ukraine.
Their method was to auction an NFT artwork depicting the Ukrainian flag. The decentralized autonomous organization "Ukraine DAO" raised 2258 ETH in an auction, worth approximately $6.79 million at the time.
According to a subsequent report by Decrypt, the adult website OnlyFans also participated in this donation.
Blockchain tracking platform Etherscan showed that on February 27, an address named only.eth donated 500 ETH to Ukraine DAO, worth $1.079 million today.
Zapper data shows that the only.eth address was created in May 2021. Currently, its wallet holds a total value of less than $2000, with the last wallet activity being 3 years ago.
However, the person who truly brought the OnlyFans基因 (gene) into crypto was its founder, Tim Stokely.
Stokely founded the OnlyFans platform in 2016, resigned as CEO in December 2021, and made a complete turn. In May 2022, he and former OnlyFans executive RJ Phillips launched Zoop—an NFT trading card platform based on the Polygon chain.
Zoop is positioned as completely "family-friendly": selling 3D digital collectible cards of celebrities and influencers. Users can buy, sell, trade, collect, and also receive airdropped benefits. It features limited editions and emphasizes creator revenue sharing. Essentially, Zoop transplants OnlyFans' "fans pay directly" model into the Web3 collectibles track.
In April 2025, Zoop, in conjunction with the HBAR Foundation (the treasury management entity for the Hedera chain), submitted a bid to acquire TikTok's US operations. The core of the proposal was Web3 integration: Hedera's scalability would be used to support TikTok's NFTs, creator payments, governance structure, and overall token incentive system, aiming to distribute 80% of advertising revenue directly to creators and users.
Ultimately, for various reasons, this intended bid did not finalize. Tim Stokely stepped away from the adult empire but brought its core logic into Zoop and the Hedera-led TikTok bid, effectively upgrading the "fans pay for content" model into a Web3 version.
