Блокировка соцсети X в Бразилии ударила по местной криптоиндустрии

cryptonews.ruPubblicato 2023-07-01Pubblicato ultima volta 2024-10-01

Запрет соцсети Х* в Бразилии сильно ударил по местному криптосообществу, поскольку многие представители блокчейн-индустрии использовали платформу как основное средство коммуникации и продвижения своих проектов.

Напомним, что 30 августа принадлежащая миллиардеру Илону Маску социальная сеть Х была заблокирована в Бразилии по решению Верховного суда страны. Власти обвинили площадку в распространении дезинформации.

Бразилия была одним из ключевых рынков для интернет-платформы. На площадке было зарегистрировано более 22 млн местных жителей.

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Количество пользователей соцсети из разных стран

По словам Виктора Чиоффа, менеджера по развитию криптоакселератора Solana Superteam Brasil, Х пользуется наибольшей популярностью среди молодёжи. Для членов криптосообщества она служила главным инструментом продвижения проектов и идей.

Х используется для охвата глобальной аудитории. Лишиться этой соцсети в маркетинговой стратегии, это тоже самое, что лишиться руки, — считает Чиоффа.

Жуан Феррейра, соучредитель и генеральный директор бразильского приложения для децентрализованных финансов Picnic, сказал, что его компания уже потеряла «половину своего охвата», поскольку X была их основной платформой для коммуникации.

Сейчас Бразильское криптосообщество ищет альтернативные площадки для общения и продвижения. Большой всплеск активности наблюдается в YouTube, Farcaster, Nostr и Bluesky, однако заменить ими Х пока не получается.

*Соцсеть Х запрещена в России

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