Jupiter 创始人:3 要素 +1 特质=构建成功社群方程式

深潮Pubblicato 2024-08-09Pubblicato ultima volta 2024-08-09

加密货币更有价值的关键是以人为本质的「社群」。

撰文:Ting,动区动趋 BlockTempo

Solana 知名 DeFi 聚合器 Jupiter 创办人 Meow、Capital Club 创办人 Luke Belmar,现身 ABS 亚洲区块链峰会,针对专题「Energy Theory of Money」进行深入对谈,共同探讨社群对项目的影响。

金钱背后的力量是社群

首先,Luke Belmar 询问什么是金钱?其核心理念是否围绕著社群。对此,Meow 认为赚钱就是在创造新钱,而在加密货币领域,创造新钱变得更加容易(从无到有的代币价值)。

不过该如何让加密货币更有价值?关键是以人为本质的「社群」:

「什么是钱?任何人们相信有价值的东西就是钱,所以字面上你唯一需要创造新模式的东西就是人、社群和信仰。

而这真的很惊人,因为我认为随著这种新型货币的诞生,我认为我们消除了所有技术上的、后勤上的障碍来创造新钱。」

社群构建三大要素

接著,Luke Belmar 先是询问有关猫(CAT)的意涵,接著询问 Meow 是如何创建一个受用户信任的社群。

Meow 表示,CAT 是由确定性(Certainty)、一致性(Alignment)和透明性(Transparency)三个单词的字首组成,并且这三个单词是构成社群的三大要素。同时,Meow 还提到最近许多发行代币的项目表现并不亮眼,核心问题可能是没有这三项要素:

「如果你注意到最近很多的新推出产品,表现都不佳,我不是在谈论价格,我是在谈论你们看到的事实。对吧?

我和 VC 分享了很多,我们谈到了整个代币和缓慢发展的事情。要建立一个项目,你投入了多年时间,然后它推出了。这应该是一个大型的庆祝活动,但最后,社群却变得支离破碎。这真的很难过,但我认为问题的核心是,没有一致性,没有确定性,没有透明性。」

Luke Belmar 接著询问 Meow,创办人或建设者想要让项目达到 Jupiter 的水准,其关键因素会是什么?Meow 表示,能量是成就项目的关键:

「我认为我们做得很好的一件事是,我们了解,作为一个项目,一切都围绕能量。我认为很多人不太了解,无论是你的产品、社群、代币,或者是你的通讯和你的愿景,都在于你的社群和持有人之间创造一个非常积极的能量系统。」

「能量」决定项目发展

Luke Belmar 认为社群的使命、愿景和价值观缺一不可,并且最终目标是集中能量,社群可以通过聚集大量的人来达到能量的集中。对此,Meow 进一步表示,在加密货币领域中,许多事物都是假的,但是「能量」无法造假,这才是决定社群、项目发展的关键:

「在加密货币领域中,很多东西都是假的,你知道你的交易量是假的,你的投资者是假的,你的用户是假的,你的一切都是假的。

你知道我发现一件事是你无法假装或努力的吗?能量。没有 AI,没有机器人,没有 KOL 能够假装。

如果你在加密货币中,你是一个建设者或创建者,你的目标是创建新货币,那么其他所有东西都是次要的。专注于创建新货币或促进新货币的转移。我觉得创建新货币的关键在于理解它来自真实的努力和能量。」

另外,Meow 还表示,情感也是影响项目的关键因素:

「情感经济是要点,哪些项目和团队让人们投入情感,这才是关键。我认为这也是很多项目失败的原因,因为他们让人们投入情感,但最终却让人失望,这对行业是极其有害的」

从 PVP 进化至 PPP

最后,Luke Belmar 请 Meow 给予创办人或建设者一些建议或鼓励,Meow 谦虚地表示,他没有资格给出任何建议。不过 Meow 希望项目团队能够专注于夯实项目基础、扎根于社群,而非沈浸于项目窜红、代币飙涨的快感中。

另外,Meow 也在会议的最后提倡 PPP 的概念,希望加密社群能够从 PVP 的心态转变为 PPP 心态:

「PvP 是玩家对玩家,这意味著你总是试图互相杀戮,破坏对方。PPP 是玩家帮助玩家,互相帮助。」

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