Eureka研报:MAX全景解析,MATR1X平台深度透视

长文源:区块律动Pubblicato 2003-08-24Pubblicato ultima volta 2024-08-03

Letture associate

After Collaborating with 35+ DeFi Projects, Pink Brains Discovers the New 2026 KOL Marketing Rules

After collaborating with over 35 leading DeFi projects on marketing over three years, Pink Brains identifies a key shift for effective marketing in 2026: prioritizing the user journey over traditional campaign tactics. The most effective marketing mirrors how users actually behave—starting with discovery on social platforms like X (formerly Twitter), followed by data-driven verification on sites like DefiLlama, and finally, participation with small test funds. Success hinges on genuine, verifiable mechanisms, not just marketing hype. Current user interest centers on several key themes: new DeFi trends (RWA, perps, crypto x AI), meaningful airdrops requiring real contributions, real yield from protocol revenue, and tokens with value capture mechanisms directly tied to product usage. Case studies like Hyperliquid's HYPE (with its aggressive buyback program) and Venice's VVV (linking demand to AI compute) exemplify how strong tokenomics foster user retention. New trading venues like prediction markets, collectibles platforms, and GambleFi are also gaining traction, driven by verifiable activity. The article outlines common mistakes in DeFi KOL marketing, such as using creators unfamiliar with the product, generic messaging, or relying on a few top-tier KOLs. Instead, effective strategies align with different KOL types—educators, content creators, airdrop hunters, and niche experts—for various stages of the user journey. Ultimately, long-term user retention depends on a combination of a genuinely useful product, responsive support, community-aligned tokenomics, and strategic community building. The core takeaway is that sustainable growth stems from products whose value is validated by data and real-world utility, not just promotional efforts.

marsbit16 min fa

After Collaborating with 35+ DeFi Projects, Pink Brains Discovers the New 2026 KOL Marketing Rules

marsbit16 min fa

CRCL 暴涨暴跌,COIN 跟着跳水:CLARITY Act 背后真正的利益战争

A recent draft of the CLARITY Act sparked market volatility, with Circle (CRCL) and Coinbase (COIN) stocks plunging. The core issue is Section 404 of the draft, which proposes prohibiting digital asset service providers from paying interest or rewards *solely* for holding payment stablecoins. The article argues this is not merely a technical debate over rewards, but a fundamental battle over the future role of stablecoins: Will they remain purely payment/transaction tools, or evolve into on-chain savings accounts that compete with bank deposits? US banks, fearing deposit outflow, have lobbied heavily for such restrictions. While Circle and Coinbase were both hit, their exposures differ. Circle's direct revenue primarily comes from reserve earnings, so the draft impacts its future growth narrative. Coinbase, however, relies heavily on USDC rewards and balances as part of its "Everything Exchange" platform strategy, making its growth engine more directly vulnerable. The analysis identifies three deeper layers often missed: 1) The political economy of preventing stablecoins from becoming savings substitutes. 2) The distinct impact on issuers (Circle) versus distributors/platforms (Coinbase). 3) The migration of yield demand to other tokenized securities (like MMFs) regulated under existing frameworks, as hinted in Section 505 of the same draft. In essence, three major battles are underway: banks defending their deposit base, Coinbase fighting for user entry and distribution rights, and Wall Street aiming to control the compliant path for tokenization. While a short-term headwind for crypto-native platforms, the article suggests this regulatory push could force the industry to build more sustainable value in real payment and B2B infrastructure.

marsbit58 min fa

CRCL 暴涨暴跌,COIN 跟着跳水:CLARITY Act 背后真正的利益战争

marsbit58 min fa

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