事实还是虚构：破解 5 个 Web3 游戏的谬误

深潮Pubblicato 2024-07-26Pubblicato ultima volta 2024-07-26

市场预计 Web3 游戏将从 46 亿美元增长到 657 亿美元，已有 29 家全球游戏公司投资其中。

来源：Immutable

编译：Koala，火星财经

你以为你对游戏了解一切？

自 2018 年以来，Immutable 一直处于 Web3 游戏的前沿。我们见证了趋势的兴衰，经历了市场的起伏，目睹了区块链技术在游戏中的演变（我们甚至构建了最早的以太坊游戏之一！）。

在这一切中，我们始终专注于一件事：构建游戏的未来。

现在，Web3 正在重塑游戏格局，但谬论和误解仍然存在。是时候将事实与虚构分开，揭示 Web3 游戏世界的真实情况了。

虚构：AAA 游戏工作室忽视了 Web3 游戏

认为 AAA 游戏工作室忽视了 Web3 游戏的误解是完全错误的。虽然怀疑者可能将 Web3 视为一时的潮流，但像 Ubisoft 这样的行业巨头认识到 Web3 在转变玩家所有权、游戏内经济和跨平台体验方面的潜力。

事实：AAA 工作室在 Web3 游戏上大赌注

主要玩家正在全力投入 Web3。包括索尼、Ubisoft 和 Epic Games 在内的全球 40 大游戏公司中已有 29 家在这一领域投资。市场预计将从 2022 年的 46 亿美元增长到 2027 年的 657 亿美元。

这不仅仅是空谈。CCP Games 为一款 AAA 级 Web3 游戏筹集了 4000 万美元，索尼正在申请跨平台数字资产专利，Epic 则欢迎区块链游戏上架其平台。

在过去的 4 年里，近 200 亿美元的投资和 Immutable 平台上 380 多个游戏中的 40% 将在 2024 年推出，我们正见证一个全新的游戏时代的黎明。

虚构：你需要懂得加密货币才能玩 Web3 游戏

种子短语、燃料费和区块链术语——难怪许多玩家认为需要计算机科学学位才能开始玩。但这已经是过去的历史了。

复杂的钱包设置和令人困惑的加密货币交易的日子已经一去不复返了。Web3 游戏背后的技术仍然存在，但现在它被隐藏在用户友好的界面之下。

事实：Web3 的入门比你想象的要简单得多

Web3 游戏正变得越来越用户友好。以《守护者公会》为例，它在应用商店上线时获得了 4.9/5 的评分，仅两天就有超过 3 万次下载。

玩家无需理解底层技术就可以畅玩。

Immutable 的 Passport 注册用户超过 150 万，使入门变得轻而易举。一位新玩家说：「我弟弟从未尝试过 Web3 游戏，他从未想过要写下他的种子词。但他一直在玩《守护者公会》，他创建了一个 Passport 账户，而且已经完全上瘾了。」

重点从复杂的设置转移到了无缝的游戏体验。你不需要成为区块链专家，只需成为一个准备好体验数字所有权下一步的玩家。

如果玩家不想，他们可以跳进游戏而不需要看到「区块链」这个词。

虚构：Web3 游戏只是「付费获胜」的骗局

虽然对一些 Web3 游戏过度金融化或「付费获胜」的担忧是有道理的，但将整个类别斥为骗局是一种过时且不准确的看法。

现实情况更加复杂，像《无尽众神》《Illuvium》和《异界》这样的游戏，提供了独特的游戏玩法和经济模型，旨在惠及玩家和开发者。

与纯粹的「付费获胜」不同，它们允许玩家创建、拥有和货币化游戏内内容和体验。

事实：玩家在 Web3 游戏中不花一分钱也能赚到真金白银

Web3 游戏不仅仅是「付费获胜」，而是「玩即拥有」。你的时间、技能和策略可以转化为现实世界的价值，这是一个游戏规则的改变者。

以《无尽众神》为例，玩家通过日常游戏获得卡牌，这些卡牌可以交易或出售换取真金白银，无需初始投资。

数据说明了一切。《无尽众神》的 Web3 玩家每月交易额超过 130 美元，并且持续多年。他们每天的游戏时间比前 25% 的移动游戏多 24%。这不仅仅是参与，而是赋权。

《守护者公会》更进一步，玩家可以从不涉及 Web3 元素开始，逐步升级守护者以访问 Web3 功能。

如果你想了解更多，看看我们的 5000 万美元主要任务奖励计划，帮助你亲身体验我们所说的数字所有权的真实好处。

虚构：Web3 游戏画质糟糕

就像传统游戏一样，Web3 游戏涵盖了广泛的艺术风格和画质水平。从像素风格的独立游戏到 AAA 级别的高质量画面，Web3 游戏世界为每一种视觉偏好提供了选择。

区块链技术的进步使得更复杂的游戏世界和流畅的游戏体验成为可能。像 Unity 和 Unreal Engine 这样的主要游戏引擎现在支持 Web3 开发，为视觉上令人惊叹的游戏体验打开了大门。

事实：次世代画质正在推动 Web3 游戏行业的发展

Web3 游戏正在突破视觉保真度的界限。

像《Space Nation Online》这样的 AAA 级太空歌剧 Web3 MMORPG，将主机级别的画质带入区块链领域。使用 Unreal Engine 5 开发的提取射击游戏《The Red One》，展示了 Web3 游戏如何利用最先进的游戏引擎来实现令人惊叹的视觉效果。

即使是策略游戏也在进行视觉升级。《Medieval Empires》提供了一个极其详细的历史世界，证明了 Web3 游戏可以提供战略深度和引人注目的画质。对质量的关注不仅限于个别游戏。

Immutable 的联合创始人 Robbie Ferguson 强调：「我们合作的游戏必须是你在 Web3 之外也愿意玩的高质量游戏。这是一个非常重要的标准。」

Web3 游戏不仅在赶上传统游戏的画质——在许多情况下，它正引领着下一代视觉体验的发展。

虚构：Web3 游戏只是为加密兄弟和 NFT 收藏家准备的

许多人认为 Web3 游戏只是区块链爱好者的小众乐园。这种经典的过时观点忽视了要点。

事实：数百万主流玩家已经在玩 Web3 游戏（你呢？）

Web3 游戏正在走向主流，数据不会说谎。

仅 Immutable zkEVM 就激增至近 200 万月活跃用户。

主要玩家正在涌入。全球最大游戏发行商之一 Netmarble 正将其 MARBLEX 平台和三款热门游戏迁移到 Immutable。这些游戏，包括《二之国：交错世界》和《A3：仍然活着》，在 2024 年拥有超过 100 万月活跃用户，收入超过 8000 万美元。

不仅是已有的热门游戏。

由前迪士尼和 ClubPenguin 老将开发的《神秘社》和下载量超过 1000 万次的《鲨鱼宝宝宇宙》也在使用 web3 技术。即使是体育游戏也参与其中，前 EA 总经理将《Somnis Rumble Rush》带到了 Immutable 平台。

转变已经很明显：web3 游戏不仅仅是为加密爱好者准备的。

它是为所有喜欢优秀游戏的人准备的。

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