Strategy, led by executive chairman Michael Saylor

Strategy, led by executive chairman Michael Saylor, added 1,287 BTC in early January, lifting total holdings to 673,783 BTC, according to a recent regulatory filing. The purchase was made between January 1 and January 4 for roughly $116 million, at an average price of $90,391 per $BTC , inclusive of fees.

As of January 4, Strategy’s aggregate bitcoin investment stands at $50.55 billion, with an average acquisition cost of $75,026 per BTC. At the same time, the company increased its USD cash reserves by $62 million, bringing total dollar reserves to approximately $2.25 billion, funded through common stock issuance under its ATM program.

While institutions continue to deploy capital methodically, $BTC itself is trading near $93,000, still about 26% below its October 2025 peak. This mix of consolidation and long-term accumulation highlights how different market participants