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Another week, another series of burns on #rlb Now sitting at 63.8% burnt While everyone tries to trade the doompilled chop around most majors - Rollbit continues to grind away and print pnl from the c

Synthetix has resumed operations directly on Ethereum’s mainnet after three years on Layer 2. The protocol reintroduced perpetual futures through a controlled beta, limited to 500 users with a maximum

Synthetix has resumed operations directly on Ether

HTX Year-End Carnival: 150,000 USDT Over 28 Days!

Assessing why AI tokens are set to lead the 2026 crypto charge Crypto market saturation is proving to be a double-edged sword. On the downside, too many coins are capping individual values, drawing in

Assessing why AI tokens are set to lead the 2026 c

Trump’s American Bitcoin Boost Holdings to 5098 BTC, ABTC Stock Waversh L Trump family-backed American Bitcoin boost total Bitcoin reserve to over 5,098 BTC. ABTC stock wavers after jumping 1% in prem

Trump’s American Bitcoin Boost Holdings to 5098 BT

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Mexican Man Sentenced to Over Eight Years in Prison for Using Crypto To Launder $5,500,000 in Illicit Drug Money A Mexican national has been sentenced to eight years and four months in prison as a maj

Mexican Man Sentenced to Over Eight Years in Priso

HTX Trading Challenge

Chainlink – Why LINK must reclaim THIS level to breach $14 next Chainlink’s [LINK] reserve activity continues to build quietly beneath ongoing market weakness. The latest update shows 92,946.23 LINK a

Chainlink – Why LINK must reclaim THIS level to br

Claim1,200 USDT in the Monthly Creation Challenge

BlackRock names its spot Bitcoin ETF a top 2025 theme alongside cash-like Treasuries and U.S. blue chips after $25b of inflows, signaling BTC’s place in core portfolios. Summary BlackRock grouped the 

BlackRock names its spot Bitcoin ETF a top 2025 th

How To Turn Web2 Fame and Momentum Into a Web3 Phenomenon: The Story of Peach & Pablo and Their Brand Growth Hack In an era where attention is currency, few creators have unlocked audience connection 

How To Turn Web2 Fame and Momentum Into a Web3 Phenomenon: The Story of Peach & Pablo and Their Brand Growth Hack

In an era where attention is currency, few creators have unlocked audience connection as powerfully and quickly as Peach and Pablo, the two charismatic British cats whose warm, whimsical content has captured the internet. In little over a year, having amassed over 180k followers on Instagram, 280k on TikTok, 10k subscribers on YouTube recently, and multiple videos with tens millions of views, the Peach and Pablo brand has momentum, direction, and something rarer than reach: genuine emotional equity.

Now, that momentum is expanding beyond social platforms. Peach and Pablo are moving onchain, and onto the Base App, using web3 infrastructure to transform creator IP into a scalable ecosystem of products, experiences, and ownership.

This is the shift Base is designed for, as the new creator economy is built from ground up.

The Peach and Pablo audience was built without paid amplification. The brand grew organically through authentic connection, personality, and repeatable storytelling formats. Followers overwhelmingly engage not because they chase trends, but because they care about the cats.

When attention attaches to characters rather than individual videos, brands have the foundation for scalable product worlds. For Peach and Pablo, this includes plush toys, children's books, ongoing animation, merchandise, community collectibles, and collaborations.

Moving that growth into the Base ecosystem unlocks a clear opportunity: creator-owned IP with verifiable digital value.

Bridging the Creator Economy and Web3 Markets

Most creators remain trapped in platform dependency, where the upside is capped and the data, audience, and revenue are centralised. Peach and Pablo are taking the opposite route, structuring a brand where the community participates, the value flows outward, and every milestone compounds the IP.

The Peach and Pablo token will sit at the heart of this ecosystem, acting as a connective layer between creators and community. Through Base, onchain tools make it possible to link token utility with real world product success, including:

- Digital ownership tied to physical merchandise

- Revenue loops between content, products, and holders

- A creator brand where fans gain early access, rights, and influence

- And so much more that’s being designed alongside the company incubating them, purrLabs

This is not a meme coin. It is a creator economy scaled onto a blockchain rail.

The Peach and Pablo team are already working with:

- Designers and animation teams for character IP

- Narrative world building for long-term storytelling

- Collaborative onchain partners to scale reach

Onchain ownership gives the audience a new dimension of participation. Fans are no longer only consumers, viewers, or followers. They become co-builders.

The strategy sits on a simple loop that is made possible with the mechanisms of Internet Capital Markets (ICM), and a massive subset of ICM, IP Capital Markets (IPCM). IPs and brands are the next massive unlock, especially in our attention economy.

Sales and onchain activity reinforce token value.

From Viral Reels to Onchain IP: The Peach & Pablo Blueprint for the New Creator Economy

JPMorgan Considers Offering Crypto Trading to Institutional Clients JPMorgan weighs direct Crypto trading as institutional demand for digital assets continues to rise. Risk teams assess liquidity, cou

JPMorgan Considers Offering Crypto Trading to Inst

VIRTUAL Price Slides as Users Exit Protocol On-chain data shows a sharp drop in activity, mirroring the broader market pullback. VIRTUAL’s daily active addresses fell to just 1,300 over the past day, according to Artemis data. Such a drop in user volume often signals a bearish shift in sentiment, and could worsen if user engagement continues to decline. As user volume fell, protocol fees also fell to $9,900, the lowest level on record in 2025. Since protocol revenue is directly tied to usage, this drop suggests a steady exit for engaged players. To assess whether this downward trend will continue, AMBCrypto looked at other metrics. ￼

<div><span style="font-size: 15px;">VIRTUAL Price Slides as Users Exit Protocol</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">On-chain data shows a sharp drop in activity, mirroring the broader market pullback.</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">VIRTUAL’s daily active addresses fell to just 1,300 over the past day, according to Artemis data.</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">Such a drop in user volume often signals a bearish shift in sentiment, and could worsen if user engagement continues to decline.</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">As user volume fell, protocol fees also fell to $9,900, the lowest level on record in 2025. Since protocol revenue is directly tied to usage, this drop suggests a steady exit for engaged players.</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">To assess whether this downward trend will continue, AMBCrypto looked at other metrics.</span></div><div><span style="font-size: 15px;"><br /></span></div><div><span style="font-size: 15px;">￼</span><img src="https://d1x7dwosqaosdj.cloudfront.net/images/2025-07/143f6302e7324ca19ddda5090582368c.jpeg" alt="1752627619587.png" style="width: 100%; height: auto; margin-top: 10px; margin-bottom: 10px;" /></div><br />

VIRTUAL Price Slides as Users Exit Protocol On-ch

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Trump family backs TRON's US listing

VIRTUAL Price Slides as Users Exit Protocol On-ch

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