Crypto Market 360

06/14 13:53

The company behind Trump's social network has file

The company behind Trump's social network has filed for a Bitcoin ETF

Trump Media & Technology Group (TMTG) is taking a bold step into the crypto investment space by committing to a new spot Bitcoin ETF.

A document filed with the U.S. Securities and Exchange Commission (SEC) by NYSE Arca seeks approval to register the product under the Truth Social brand, potentially opening the door for millions of retail and institutional investors to gain regulated access to Bitcoin through traditional markets.

The ETF is structured to directly track the market price of BTC, without requiring investors to own or manage the cryptocurrency themselves. This approach simplifies exposure to the digital asset and reflects a broader shift in how investors are choosing to engage with cryptocurrencies: Through secure, familiar financial instruments rather than through self-custody.

The ETF filing is the latest in a series of initiatives by TMTG focused on cryptocurrency. Earlier this year, the company registered trademarks for several financial products under the Truth.Fi brand, including a Bitcoin and an energy-themed ETF. The trademarks point to a larger vision to develop a suite of conservative investment offerings related to national themes such as U.S. energy and economic independence.

In May, TMTG also revealed plans to raise up to $3 billion to build a Bitcoin reserve, suggesting the company’s commitment to incorporating digital assets into its broader corporate strategy – following the example of early corporate advocates like Strategy.

The timing coincides with growing interest in spot Bitcoin ETFs, which received their first regulatory approval in early 2024. Since then, products like BlackRock’s iShares BTC Trust have rapidly accumulated assets, highlighting the market’s appetite for crypto exposure within the relevant regulatory framework. BlackRock’s fund alone now manages over $71 billion in assets, demonstrating the scale of demand.

TMTG’s entry into the ETF space is a continuation of its focus on digital finance and is in line with Donald Trump’s increasingly outspoken support for the crypto industry. As the SEC begins reviewing the Truth Social ETF proposal, a final decision could be made within months, potentially adding a new politically charged name to the expanding landscape of regulated Bitcoin investment products.

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