In the world of traditional finance, sentiment has been shifting toward digital assets, with BlackRock, JPMorgan and Franklin Templeton making moves.

In an opinion piece published in Fortune, Franklin Templeton CEO Jenny Johnson wrote that the “advantages of blockchain are so compelling that we don’t foresee the shift to digital asset technology being slow or incremental,” echoing the growing positive sentiment some traditional finance institutions have toward crypto.

“Indeed, we expect our industry will evolve more in the next five years than in the last 50,” Johnson said. “The pressing question is whether financial institutions will choose to embrace the digital asset wave (and the disruption coming with it), actively fight it or bury its head in the sand.”Johnson noted that blockchain technology and the growing cryptosphere have many benefits that traditional finance rails struggle to match. These include new financial options for homeowners, integration of global markets, and, eventually, throughput that could reach hundreds of thousands or even millions of transactions per second.Franklin Templeton, one of the world’s largest asset managers with $1.5 trillion assets under management (AUM), has been involved in digital assets since at least 2021 when it launched its OnChain US Government Money Fund.

The company has launched a Bitcoin (BTC) and Ether (ETH) index exchange-traded fund and brought its tokenized US government money market fund to different blockchains, including Solana and Base. On Tuesday, it debuted an intraday yield feature that uses blockchain technology.