EleanoreEYpk.verse
2023/03/02 06:48
The creation of ‘Cool Japan’
The creation of ‘Cool Japan’
If Japanese culture is so popular in other countries, it’s understandable that some might not understand why the government felt the need to create the Cool Japan initiative in the first place. But just because something is well-known or popular, it doesn’t necessarily mean it is thriving.
Ultimately, Cool Japan was created to promote positive attitudes toward Japan, increasing the sales of Japanese products around the world and promoting tourism. The mission of the movement, set forth in its proposal, is that Japan, as a country, provides creative solutions to the world’s challenges. The goal was never to simply promote the country as a cool place to be or go, but to also express that Japan can offer helpful ideas to the rest of the world.
The country is known for its influence on popular culture as well as its consistent political stability and innovation. But while Japan may have a strong economy, it faces other issues, such as an aging society, loss of communities, and environmental and energy issues.
To achieve the country’s mission, the Cool Japan strategy consists of three steps: promoting domestic growth, connecting Japan and other countries, and becoming a Japan that helps the world. Each step has its own missions, set forth to achieve the overall goal, and there are multiple government organizations involved in the promotion of the initiative, like the Ministry of Foreign Affairs; the Ministry of Agriculture, Forestry and Fisheries; and even the Cool Japan Movement Promotion Council.
The success of the movement in the recent past isn’t wholly known, but what is known is that, as industries shift and times change, the strategy should as well, creating more of a potential for success in the future.
Japanese culture has been popular abroad for decades without slowing down. Everything from anime to manga to cuisine and traditional Japanese attire have expanded into and influenced other areas of the world, especially in the United States. The Japanese government caught onto this trend and saw its potential. This potential grew into action and led to the “Cool Japan” initiative, which was created to promote Japanese cultural products and technologies globally with the aim of increasing the country’s cultural exports.
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