Binafah
2023/02/15 05:35
The sponsor of the UFC, the FIFA World Cup 2022,
the sponsor of the UFC, the FIFA World Cup 2022, Formula 1 and PSG
The American CEX Crypto.com has become one of the most active investors in the sports industry. The exchange's sports sponsorship presence is impressive. It includes the Ultimate Fighting Championship (UFC), the FIFA World Cup Qatar 2022, and Formula 1.
Crypto.com's partnership with the UFC granted the exchange branding rights to fighters' uniforms. In addition, Crypto.com's logo was featured on the Octagon canvas during UFC's broadcasts. This marketing campaign helped popularize the crypto platform brand among the 650 million fans, who watched the battles of the fighting championship. his sponsorship enabled the exchange's brand to automatically "migrate" to sports merchandise, physical and digital content.
THE DEAL WITH UFC MADE CRYPTO.COM KNOWN TO 650 MILLION PEOPLE
Crypto.com took another powerful marketing step by becoming the official sponsor of the 2022 FIFA World Cup in Qatar. The agreement signed with FIFA enabled Crypto.com to drive brand exposure at the "game of millions" world forum, which took place in November-December 2022. About 5 billion people from more than 200 countries watched the World Cup final via TV and streaming. This is the biggest sporting event.
WITH THE FIFA WORLD CUP, THE CRYPTO EXCHANGE BECAME KNOWN TO RESIDENTS OF ALMOST ALL COUNTRIES
Crypto.com signed its first sponsorship agreement of $100 million with Formula 1 in 2021 and became the global partner of the F1 Sprint series. In 2022, the exchange was announced as the official title partner of the Miami Grand Prix in a nine-year deal, with the race to be officially called the Formula 1 Crypto.com Miami Grand Prix.
CRYPTO.COM EXCHANGE ADVERTISING BANNERS FOR F1 MIAMI GRAND PRIX 2022. SOURCE: BLOOMBERG
In addition, the crypto exchange decided to strengthen its position in Europe by signing a multi-year partnership agreement with the French Ligue 1 and European football club PSG Football Club. Under the terms of this agreement, Crypto.com released an NFT collection. The collection consists of over 2,600 NFTs, which can be purchased on the company's NFT marketplace.
#Daily List of Fastest-Growing Cryptos#BTC преодолел отметку в $120 000!
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