Artículos Relacionados con token unlocks

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Tokens Not Selling? 90% of Crypto Projects Overlook Investor Relations

The article argues that effective Investor Relations (IR) is a critical yet often neglected function for crypto projects, with 90% failing at it and struggling to sell their tokens. Good IR acts as a bridge between a project and the market, broadening the buyer base and improving holder quality. The core of a successful IR strategy is distribution: maximizing the number of target investors who know about the token and converting them into buyers. The two primary buyer types are active crypto funds (requiring clear narratives and data for value reassessment) and large strategic institutions (requiring a long B2B sales cycle). The author emphasizes the necessity of proactively controlling the project's narrative with honesty and context, rather than remaining silent. A major tactical error is poor planning for token unlocks; teams should start 30-50 weeks in advance to manage supply and demand. Data is presented as the best ally for building a compelling story, providing context and comparisons for investors. The author contends that crypto IR should not be a dry, compliance-driven task but an engaging, interactive process similar to modern marketing. To lower the barrier to entry, projects must provide ample public data and research, making it easier for funds to conduct due diligence. Furthermore, the article highlights the power of on-chain data for deep investor analysis and argues that greater transparency, not less, actually expands the market by reducing uncertainty. Success should be measured by improvements in investor base quality and breadth—such as growth in target investors and holder diversification—rather than just token price. The future of IR is envisioned as dynamic, multimedia-rich, and proactive, leveraging the inherent transparency of crypto to build a larger, more engaged investor community.

marsbit03/17 13:39

Tokens Not Selling? 90% of Crypto Projects Overlook Investor Relations

marsbit03/17 13:39

Matrixport Research: Why Is the Altcoin Bull Market Absent? Supply Pressure and Token Unlocks Become Key Variables

Matrixport Research: Why the Altcoin Bull Market is Absent? Supply Pressure and Token Unlocks Emerge as Key Variables The anticipated altcoin rally has not materialized over the past year. Historically, Bitcoin's rise leads to capital overflow into altcoins, but this transmission mechanism has significantly weakened in the current cycle. Retail participation remains low, and many projects lack compelling narratives or real-world utility to drive market momentum. Persistent supply pressure is a primary constraint. Early investors continue to divest, and new token unlocks are constantly adding to the circulating supply. Since August 2024, approximately $99 billion worth of tokens have been unlocked, creating sustained selling pressure. This explains why altcoins have underperformed Bitcoin and failed to reach previous cycle highs. Despite the overall bearish sentiment, historical patterns suggest that large-scale unlocks can sometimes improve short-term liquidity and spark temporary rebounds. An upcoming $4.7 billion unlock, the third largest since August 2024, is expected next week. However, the current rebound appears to have started only about a week in advance, indicating its influence may be weaker than previous cycles. A key market indicator is the altcoin total market cap's deviation from its 90-day moving average. The market is potentially approaching an oversold zone, which could set the stage for a tactical rebound. In summary, the altcoin market faces a structural shift. Weak retail demand combined with constant supply from unlocks and investor distributions has disrupted the traditional cycle where Bitcoin's gains fuel altcoin growth. The market remains in a critical phase, characterized by cyclical trading opportunities rather than a structural bull run.

Matrixport03/06 08:55

Matrixport Research: Why Is the Altcoin Bull Market Absent? Supply Pressure and Token Unlocks Become Key Variables

Matrixport03/06 08:55

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