Token Packages Are Here, Are Telecom Operators in a Hurry?
Major Chinese telecom operators are launching token-based AI computing packages, sparking public debate and highlighting a strategic shift amid slowing traditional revenue growth.
In May, Shanghai Telecom introduced token plans (e.g., 9.9 RMB for 10 million tokens), quickly followed by nationwide offerings from China Telecom, China Mobile, and China Unicom. While priced higher than major AI firms like DeepSeek, these packages allow users to access multiple AI models via API using their phone bills, similar to purchasing universal mobile data.
The move reflects operators' anxiety as traditional voice, SMS, and data services stagnate. With revenue growth hitting multi-year lows in 2025, AI and computing power represent a critical new frontier. However, current C端 offerings, such as AI photo editing or virtual pets, are seen as non-essential and highlight operators' role as "pipes" or integrators rather than creators of compelling AI products.
Beyond consumer packages, operators aim to become key infrastructure players in China’s national computing power network. They position themselves as the "power grid" delivering AI算力, leveraging their vast network of base stations to ensure low-latency, reliable coverage, especially for applications like autonomous driving. This infrastructure role, coupled with unified national调度, could make算力 a ubiquitous utility, driving new consumption scenarios even if mass adoption of token packages remains uncertain.
marsbit05/22 10:15
