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Super Bowl Karaoke: Coinbase Ad Sparks Mixed Reactions

Coinbase aired a nostalgic Super Bowl ad featuring a karaoke-style singalong to the Backstreet Boys' "Everybody (Backstreet’s Back)", displaying lyrics on screen without explaining its product. The ad quickly gained attention on social media and in Times Square, sparking mixed reactions. Some praised its fun and memorable approach, while others criticized its lack of clarity about Coinbase’s services. The company defended the ad as a bold, unique strategy to cut through the noise and create a shared experience. However, it left some viewers confused about Coinbase’s value proposition and security features. The ad ran during Super Bowl LX, where the Seattle Seahawks defeated the New England Patriots 29–13.

bitcoinist02/09 13:53