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The Creator of Kling Returns to Alibaba and Builds Another Dark Horse

The article discusses the rise of HappyHorse-1.0, an AI video generation model developed by Alibaba, which topped the Artificial Analysis leaderboard in both text-to-video and image-to-video categories in April 2026. The model was created under the leadership of Zhang Di, who returned to Alibaba in November 2025 after working at Kuaishou, where he led the development of the Kling model. HappyHorse is open-source and commercially available, similar to Alibaba's Qwen model. Zhang Di's background includes extensive experience in large-scale data systems and machine learning at Alibaba and Kuaishou, which contributed to the rapid development of HappyHorse within just five months. The model uses a 15-billion-parameter transformer architecture with native multimodal training, supporting multiple languages and lip-sync capabilities. It also focuses on reducing inference time and cost, making it practical for commercial use. The primary application of HappyHorse is in e-commerce, where it can generate product videos to enhance user engagement and conversion rates by creating contextual and personalized content. This aligns with Alibaba's strengths in commerce, advertising, and data feedback loops. The model's success with open-source approach contrasts with challenges faced by closed-source models like OpenAI's Sora (shut down due to high costs) and ByteDance's Seedance 2.0 (paused over copyright issues). HappyHorse represents a strategic move for Alibaba to integrate AI video generation into its core business ecosystems.

marsbit04/13 05:10

The Creator of Kling Returns to Alibaba and Builds Another Dark Horse

marsbit04/13 05:10

OpenAI Shuts Down Sora, Disney's $1 Billion Investment Goes Down the Drain, AI Video Market Reshuffles

OpenAI has officially shut down its AI video generation product Sora, including its consumer app, API, and the sora.com domain, as of March 24, 2026, just six months after its public launch. This decision also led to the cancellation of Disney’s three-year licensing agreement and a planned $1 billion investment in OpenAI. The tech community’s reaction highlighted Sora’s lack of real-world adoption, with many questioning whether the product was ever widely used. Competitors like Runway Gen-4, Kling 3.0, and Google Veo are now positioned as the main players in the AI video market. Sora’s shutdown is attributed to high operational costs—estimated at $15 million daily during peak usage—coupled with limited revenue alignment ahead of OpenAI’s expected IPO. Deepfake concerns related to Sora’s content generation features also contributed to its termination. OpenAI will retain Sora’s underlying technology for internal "world simulation" research aimed at robotics field, but no consumer-facing video products are planned. Current Sora users are advised to migrate to alternatives such as Runway, Kling, or Pika. The exit of OpenAI is expected to lead to market consolidation, potential price increases from remaining providers, and greater enterprise opportunities for competitors like Kling. Runway, in particular, may raise subscription prices due to increased demand.

marsbit03/27 05:32

OpenAI Shuts Down Sora, Disney's $1 Billion Investment Goes Down the Drain, AI Video Market Reshuffles

marsbit03/27 05:32

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