Metaplanet, the Tokyo-based company pursuing one of the world’s most aggressive Bitcoin treasury strategies, said it expects corporate Bitcoin adoption to become universal.
Speaking at Bitcoin MENA, President Simon Gerovich and Dylan LeClair, Director of Bitcoin Strategy, outlined plans to channel a portion of Japan’s $7 trillion in idle savings into digital assets through a capital model it claims can multiply its purchasing power twentyfold.
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Tapping Japan’s $7 Trillion in Dormant Savings
Gerovich described Japan’s macroeconomic environment as uniquely suited to a Bitcoin-focused financial strategy.
With ultra-low interest rates and a culture of cash hoarding, Japan sits on an estimated $7 trillion in idle household and corporate savings.
Gerovich said Metaplanet sees itself as an on-ramp between this stagnant cash pile and the emerging Bitcoin ecosystem.
“The goal for us, really, is to be the bridge between $7 trillion of cash in Japan sitting on the sidelines and the Bitcoin economy,” he said.
To achieve this, Metaplanet has spent the past 18 months constructing what it describes as a “digitally native balance sheet.”
LeClair noted that the company raised roughly $3 billion in equity in 2025 alone and issued “10 times the amount of equity as the second-largest common stock issuer” in Japan.
This capital expansion has transformed what was a roughly $50 million company in early 2024 into one of Japan’s most active issuers.
The firm argues that Bitcoin’s volatility, a feature that deters many institutional investors, has actually been an advantage.
Metaplanet’s stock volatility allowed its financing partners to acquire shares at or near market prices, avoiding the steep discounts typically required in Japanese equity issuance.
Metaplanet’s 20× Bitcoin Strategy
A central pillar of Metaplanet’s strategy is a preferred-equity structure that the company says dramatically amplifies its ability to acquire Bitcoin.
In explaining the mechanism, Gerovich said:
“Every million dollars of revenue that Metaplanet is able to generate on a recurring basis can support about $20 million worth of preferreds... That means every million dollars in revenue enables us to buy $20 million of Bitcoin today.”
This 20× leverage effect is not traditional debt; instead, Metaplanet uses perpetual preferred securities that behave like fixed-income instruments while avoiding refinancing risk.
LeClair said perpetual preferreds allow Metaplanet to remain “long Bitcoin forever” while allowing different investor profiles to access either income or Bitcoin exposure.
Gerovich said the company’s Bitcoin income strategies, particularly volatility selling, have now produced four quarters of performance.
“There’s no need for us to sell equity, no need for us to sell Bitcoin,” he said.
Gerovich said in a separate talk that Metaplanet is aiming to accumulate 1% of all Bitcoin, aiming for 210,000 BTC by 2027.
Bringing Bitcoin to the Masses
Metaplanet’s next phase, described as “Metaplanet 2.0,” aims to expand beyond treasury management into a vertically integrated Bitcoin financial platform for Japan and Asia.
Gerovich said the company has fielded inquiries from “dozens” of corporates asking how to buy Bitcoin and custody it.
Metaplanet plans to internalize this demand and build an ecosystem that includes custody, yield products and advisory services.
The goal is to generate recurring revenue that can further fuel its Bitcoin acquisition engine while providing Japanese corporations with a compliant pathway into the asset.
“We would like to be able to service those customers, internalize that flow, and generate recurring income,” Gerovich said.
“That income is so we can support the issuance of our prefs, to be able to support the purchase of more Bitcoin, to be able to increase our Bitcoin per share sustainably over time.”
LeClair said this strategy aligns with Metaplanet’s broader belief that Bitcoin will play a foundational role in corporate finance globally.
“Ultimately, we think every company in the world will have some bitcoin,” he reiterated.
