Trump Memecoin to Be Used in Mobile Game About Billionaires

RBK-cryptoPublished on 2025-12-10Last updated on 2025-12-10

Abstract

The official Donald Trump meme coin, OFFICIAL TRUMP (TRUMP), will be used as a reward in the mobile game "Trump Billionaire Club." Promoted by Trump's long-time associate Bill Zanker, the game is set to launch on the App Store by the end of December. Set in New York, the 3D game allows users to spend TRUMP tokens to build a business empire and win prizes, with a total prize pool of $1 million in TRUMP tokens. The token, launched on January 18, 2025, initially surged to around $75 but has since declined by 92%, trading near $5.8. Zanker's company, Fight Fight Fight, which is behind the meme coin, has collaborated with Trump on multiple crypto projects. According to Financial Times, Trump and his family have earned over $1 billion from crypto projects in the past year, with TRUMP being a major contributor.

The memecoin of U.S. President Donald Trump, OFFICIAL TRUMP (TRUMP), will be used as a reward in the mobile game "Trump Billionaire Club." The token's promoter and long-time associate of Trump, entrepreneur Bill Zanker, plans to release the game app on the App Store by the end of December, sources told Bloomberg.

The 3D game will be set in New York. Users will be able to spend Trump tokens while attempting to build a business empire and win prizes. In the game's trailer, a voice resembling Trump's encourages players to become billionaires.

The prize pool in TRUMP tokens will amount to $1 million, according to the project's announcement. Organizers are inviting "true Trump fans" to sign up for the waitlist in advance.

The TRUMP memecoin was launched on January 18, 2025, two days before Trump's inauguration. Within 24 hours of its appearance, the token entered the list of the largest cryptocurrencies by market capitalization and reached an all-time high of around $75. Since then, TRUMP has fallen by 92% and is trading around $5.8.

The organizer behind the TRUMP memecoin release is the company Fight Fight Fight, associated with Bill Zanker. The entrepreneur, co-author of Trump's 2007 book "Think Big and Kick Ass," has collaborated with him on several crypto projects in recent years, including a crowdfunding website and a series of NFTs depicting Trump as a superhero.

Over the years, Zanker has built a portfolio of at least six companies related to the president, journalists note. This includes businesses producing sneakers, watches, and perfumes under the Trump brand, which are also sold for the TRUMP memecoin.

The developer of the "Trump Billionaire Club" game is Freedom 45 Games. A source from the publication stated that the game uses Trump's name under a licensing agreement.

Donald Trump and members of his family have received over $1 billion from crypto projects in a year, according to Financial Times estimates. Journalists calculated that the TRUMP memecoin was one of the main sources of this income.

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