Block Inc. запускает выкуп акций на 5 млрд$ и делает ставку на биткоин

cryptonews.ruPublicado a 2025-03-19Actualizado a 2025-11-20

Акции компании Block, Inc. (ранее Square) выросли почти на 9% после анонса новой трехлетней стратегии. Руководство планирует достичь валовой прибыли в размере 15,8 млрд$ к 2028 году. Кроме того, компания объявила о программе обратного выкупа акций на 5 млрд$. Это подчеркивает уверенность менеджмента в прибыльности бизнеса.

Новые планы были представлены на Дне инвестора в 2025 году. Они ознаменовали стратегический сдвиг. Компания под руководством Джека Дорси фокусируется на потребительских сервисах, инструментах на базе искусственного интеллекта (ИИ) и развитии биткоин-инфраструктуры.

Новые финансовые ориентиры и выкуп акций

Block представила дорожную карту, которая предполагает рост валовой прибыли в среднем на 15% ежегодно до 2028 года.

Компания ожидает, что скорректированный операционный доход будет увеличиваться примерно на 30% в год. К 2028 году он должен достичь 4,6 млрд$. Скорректированная прибыль на акцию (EPS) также должна расти более чем на 30%, составив 5,50$ в 2028 году.

Руководство Block поставило цель достичь бенчмарка «Правило 40» уже в 2026 году. Этот показатель, который объединяет рост выручки и маржу прибыли, является ключевым для финтех-компаний. Общая сумма, доступная для выкупа акций, теперь составляет около 6,1 млрд$. Это мощный сигнал о потенциале генерации денежных средств.

Недавние результаты закладывают платформу для роста

Компания Block представила неоднозначные результаты за третий квартал: прибыль и выручка немного не совпали с ожиданиями аналитиков. Однако валовая прибыль выросла на 18,3 %, в основном за счет увеличения на 24,3 % показателя Cash App. Square также внесла свой вклад, увеличив валовую прибыль на 9,2 %.

Локомотивом роста остается Cash App. Его валовая прибыль увеличилась на 24.3%. Число ежемесячных активных пользователей достигло 58 млн. Прибыль на одного пользователя выросла на 25.3%.

Доход от подписок и услуг увеличился на 22.6%. Это говорит о стабильных и здоровых потоках регулярного дохода. Однако выручка, связанная с биткоином, за отчетный период снизилась на 19%.

Стратегические инициативы расширяют сферу деятельности Block

Бизнес-стратегия Block предусматривает снижение зависимости от традиционных POS-операций. В нее включено развитие всех брендов: Square, Cash App, Afterpay (сервис «купи сейчас – плати потом»), TIDAL (музыкальный стриминг), Bitkey (биткоин-кошельки) и Proto (продукты для майнинга биткоина).

В октябре компания запустила «Square Bitcoin». Это позволяет более чем 4 млн американских продавцов принимать и управлять биткоином через существующие системы Square. Продавцы могут принимать биткоин при оформлении заказа и конвертировать до 50% дневной выручки в актив.

Программа биткоин-платежей была запущена с нулевой комиссией на один год. Пилотная программа 2024 года показала интерес ритейлеров: торговцы накопили 142 биткоина.

Компания также внедряет инструменты искусственного интеллекта для продавцов. Менеджмент подчеркнул, что эти усилия должны снизить конкурентное давление со стороны PayPal и Stripe.

Операционный директор Амрита Ахуджа отметила фокус Block на масштабировании и долгосрочной ценности. Руководство выразило уверенность в инновациях. С момента IPO в 2015 году Block трансформировалась из поставщика кард-ридеров в диверсифицированного финтех-гиганта.

10 years ago today we IPO’d…we’ve always been about the neighborhood. https://t.co/0Hq4e0QM2L pic.twitter.com/DQDotT0DOZ
— Block Investor Relations (@BlockIR) November 20, 2025

Новые планы призваны обеспечить устойчивый рост и расширение маржи до 2028 года за счет развития криптоинфраструктуры и ИИ-сервисов.

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