Zuck refuses to give up, secretly develops one of his own called 'Hatch', but the model uses Claude...
Meta, led by Mark Zuckerberg, is developing a new AI agent platform called "Hatch" after its reported unsuccessful attempt to acquire Manus. Described as a "consumer version of OpenClaw," Hatch aims to automate tasks across various digital services. The platform is trained on simulated versions of services like DoorDash, Etsy, Reddit, Yelp, and Outlook, and is deeply integrated with Meta's own ecosystem, including Instagram, Facebook, and WhatsApp. Its goal is to enable end-to-end task completion, such as identifying a product in a social media post, comparing prices, and facilitating purchases.
During development, Hatch is reportedly relying on Anthropic's Claude model. However, Meta plans to transition to its proprietary model, Muse Spark, for the official launch, with a newer model named Watermelon expected in October. This phased migration highlights potential technical challenges, as switching core models can affect performance and user experience.
Priced at up to $199.99 per month, Hatch targets consumers willing to pay for significant time savings. Its key advantage is default distribution within Meta's vast suite of apps, potentially giving it access to rich user context. However, it faces major hurdles in real-world reliability, needing to handle complex, dynamic web environments, authentication changes, and anti-bot measures that differ from its controlled training simulations. The move represents Meta's strategic push to monetize AI directly beyond its core advertising business.
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