Decentralized Social Price(DESO)

Background and Vision

Nader Al-Naji is the visionary founder of DeSo, whose journey into the world of decentralised social networking began after significant experiences in the tech field. A graduate from Princeton University, Al-Naji previously worked at prestigious technology firms, including Google and D.E. Shaw. His prior venture, Basis, garnered attention but was ultimately shuttered due to regulatory hurdles. Al-Naji’s pivot to decentralising social media stemmed from an acute awareness of the monopolistic grip that traditional platforms exert over user data and content monetisation.

Initially launching “BitClout” in 2021, Al-Naji sought to demonstrate DeSo's core functionalities by allowing users to create social profiles and mint creator coins. While BitClout faced its share of controversies, particularly regarding user consent for profile creation, it served as a valuable proof-of-concept indicating the feasibility of blockchain-based social interactions.

Legal and Operational Challenges

The road has not been devoid of obstacles. In July 2024, Al-Naji was encumbered with legal challenges, including charges related to wire fraud and securities violations connected to BitClout's initial operations. Despite these allegations, the DeSo Foundation, which operates independently of any single individual, continues to prioritise the project’s commitment to decentralisation. The foundation has emphasised that its open-source commitments will maintain the protocol's resilience against centralised control, allowing for continued innovation and development.