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Launched in 2024, Cookie, $COOKIE operates on the BNB Smart Chain (BEP20) platform, forming a vital component of the broader Cookie3 ecosystem. At its core, the $COOKIE project aspires to redefine the distribution of marketing value within the Web3 framework. With the incorporation of AI-driven analytics, it situates itself as a beacon for fair marketing practices, drawing on a unique MarketingFi (Marketing Finance) landscape designed to maximise the impact of marketing efforts.
The project innovatively leverages data to identify and reward genuine user engagement while minimising the influence of bots or fraudulent actors, a growing concern in the decentralised economy. Cookie, $COOKIE aims to build an environment where marketing is not just a transaction but a collaborative effort that incentivises quality interactions among users, creators, and businesses alike.