Crypto-collateralised lending expanded sharply in 2025, reaching $73 billion in Q3, according to Galaxy Research.
That sector-wide growth has drawn new entrants, including World Liberty Financial, which recently moved into on-chain lending.
World Liberty Financial [WLFI], a project linked to the Trump family, expanded its product suite by launching a crypto lending marketplace.
World Liberty Financial launches lending markets
World Liberty Financial launched World Liberty Markets on the 12th of January, a lending and borrowing platform powered by Dolomite. The web-based application allowed users to supply and borrow digital assets within a unified marketplace.
The product centered on USDI, World Liberty Financial’s dollar-backed stablecoin, alongside its native token, World Liberty Financial [WLFI].
Through the platform, users could earn yield on supplied USDI balances.
At the same time, borrowers could post collateral using assets such as Tether, USD Coin, Ethereum, and tokenized Bitcoin, including Coinbase-wrapped BTC (cBTC).
That launch marked the project’s second major product release following USDI’s debut in 2025.
According to CoinMarketCap data, USDI’s circulating market capitalization stood near $3.48 billion at press time.
Is this a game-changer for WLFI?
Despite World Liberty Financial’s launch of lending markets, the move has yet to positively impact WLFI’s market performance.
In fact, WLFI has continued to trade within a narrow margin and is currently consolidating around the $0.16- $0.17 range. At press time, WLFI traded near $0.168, reflecting modest intraday gains, according to CoinMarketCap.
These market conditions indicate continued struggle, with pressure increasingly on both demand and supply. In fact, WLFI has continued to face massive sell pressure, with scarcity declining significantly.
According to CoinGlass, WLFI Netflow has remained positive for two consecutive days, rising to a total of $2.8 million over this period. Often, a positive Netflow suggests higher inflows, a clear sign of aggressive spot selling.
Historically, higher inflows have preceded greater downward pressure on an asset, a prelude to lower prices. In fact, downward momentum has remained elevated as evidenced by the Directional Movement Index (DMI).
This momentum indicator has dropped to 23, while its negative index jumped to a high of 30, reflecting strong bearish pressure.
At the same time, its Relative Vigor Index (RVGI) fell to 0.12, further validating the trend’s strength. When these directional momentum indicators drop to such levels, it reflects strong downward pressure and weakened structure.
Often, such market conditions have led to lower prices. If World Liberty Financial sellers continue to offload, WLFI could breach $0.16 support and drop to $0.15.
However, if the recent launch of the lending market positively impacts price action, the altcoin could break out and target $0.2.
Final Thoughts
- World Liberty Financial’s move into crypto lending expanded its utility narrative, but markets have not priced that shift in yet.
- Exchange flows and momentum indicators suggested traders remained cautious despite the product launch. Whether adoption can outweigh near-term selling pressure may shape WLFI’s next decisive move.
