Changes in reward and commission systems on cryptocurrency exchanges should be expected due to strategy shifts
As the bear market continued in Q2, leading crypto exchanges Coinbase, Bullish, and Gemini reported declines in trading revenue. In response, they are shifting strategies toward newer products like stablecoins and prediction markets, which is expected to change their reward and commission structures.
Coinbase is focusing on its USD Coin (USDC) offerings, with average balances surging 44% to $20 billion, and has cut costs to fund increased USDC rewards. Gemini is tripling down on prediction markets, adding market makers and offering user rebates, though related revenue grew only 18% despite a near-doubling in bets. Bullish, targeting professional traders, launched a new rewards program. While its adjusted transaction revenue fell 21% quarterly, it was still up 24% year-over-year—the only exchange of the three to achieve annual growth.
Despite falling trading volumes, commission economics improved for some, like Gemini, even as its overall revenue dropped. If the crypto price rally continues and ends the bear market, trading revenues could recover. However, as exchanges try to reduce dependence on market volatility, users can expect more rewards and incentives for using new products. Competition over fees may also intensify. The blurring lines between crypto and traditional finance platforms could further drive this competition, potentially benefiting retail traders and investors.
cryptonews.ruYesterday 17:47
