Ethereum Treasury Bitmine Makes $200M Bet On MrBeast’s Company

bitcoinistPublished on 2026-01-16Last updated on 2026-01-16

Abstract

Ethereum treasury company Bitmine is investing $200 million into Beast Industries, the entertainment firm owned by popular YouTuber MrBeast. Originally a crypto mining company, Bitmine pivoted to become a major Ethereum treasury in 2025 and now holds 3.45% of all ETH, with a goal to reach 5%. This investment marks a strategic move to diversify and collaborate with Beast Industries, which is developing a new financial services platform. Bitmine's chairman called MrBeast the "leading content creator of our generation." The deal is expected to close around January 19th. Separately, Bitmine faces a shareholder vote to increase its share authorization cap, which requires 50.1% approval. Meanwhile, Ethereum's price has risen nearly 7% to around $3,300.

Ethereum treasury company Bitmine has announced a $200 million investment into Beast Industries, owned by popular creator MrBeast.

Bitmine Is Making An Investment In MrBeast-Owned Firm

As revealed in a press release, Bitmine Immersion Technologies is investing $200 million into Beast Industries in a deal that’s expected to close on or around January 19th.

Originally a cryptocurrency mining-focused company, Bitmine pivoted into being an Ethereum treasury company in mid-2025. Since then, the firm has aggressively accumulated ETH and established itself as the second largest digital asset treasury in the world behind Strategy.

Now, it seems Bitmine is looking to diversify with the Beast Industries move. Beast Industries is an entertainment company founded and led by Jimmy Donaldson, the personality behind MrBeast.

MrBeast is the most subscribed channel on YouTube with more than 460 million subscribers. “MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, Bitmine Chairman.

In December, Beast Industries revealed a new financial services platform. Now, with the Bitmine investment, Jeff Housenbold, Beast Industries CEO, has hinted at a collaboration with Bitmine for the platform.

Housenbold noted:

Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.

Bitmine has set a long-term goal of acquiring 5% of the Ethereum supply for its treasury. According to a Monday press release, the company’s holdings have grown to around 4.17 million ETH, equivalent to 3.45% of the cryptocurrency’s total supply in circulation.

Thus, the firm is still some ways from its 5% target, but considering that it only started accumulating ETH half a year ago, its progress is significant. Bitmine’s momentum could, however, soon face a structural obstacle.

Bitmine currently has a 500 million share authorization and the company is looking to increase the cap via a shareholder vote. “Bitmine charter has an unusual feature requiring 50.1% of all shares outstanding to support a share increase,” said Lee. “This is an extremely high bar and thus, makes it very difficult to get an authorized share increase.”

The proposal will be discussed at the firm’s annual stock meeting, scheduled for January 15th, with the remaining votes tied to in-person participation after remote voting channels were closed earlier this week.

Ethereum Price

Ethereum has witnessed a notable jump over the last week as its price has surged nearly 7% to the $3,300 level.

The price of the coin appears to have gone up recently | Source: ETHUSDT on TradingView

Related Questions

QWhat is the amount of Bitmine's investment in Beast Industries and when is the deal expected to close?

ABitmine is investing $200 million into Beast Industries, and the deal is expected to close on or around January 19th.

QWhat was Bitmine's original business and what did it pivot to in mid-2025?

ABitmine was originally a cryptocurrency mining-focused company, and it pivoted to being an Ethereum treasury company in mid-2025.

QWho is the founder and leader of Beast Industries, and what is his most famous online persona?

AThe founder and leader of Beast Industries is Jimmy Donaldson, who is the personality behind the most subscribed YouTube channel, MrBeast.

QWhat is Bitmine's long-term goal for its Ethereum treasury, and what percentage of the supply has it acquired so far?

ABitmine's long-term goal is to acquire 5% of the Ethereum supply for its treasury. As of the announcement, it has acquired approximately 3.45% of the supply, which is about 4.17 million ETH.

QWhat specific structural challenge is Bitmine facing regarding its share authorization, and when will it be discussed?

ABitmine is facing the challenge of increasing its 500 million share authorization, which requires approval from 50.1% of all outstanding shares—an extremely high bar. This proposal will be discussed at the firm's annual stock meeting on January 15th.

Related Reads

Suspected 4th Coldcard attack wave sweeps 389 Bitcoin: Galaxy’s Thorn

Coldcard hardware wallet users are facing a new wave of coordinated attacks targeting a firmware flaw, with researcher Alex Thorn flagging 218 recent transactions moving approximately 389 Bitcoin from potentially impacted addresses. The attack pattern shows a high rate of transactions targeting unique victim addresses, differing from previous waves. The vulnerability, which causes affected devices to generate weaker wallet seeds, is estimated to have impacted over 1,100 wallets, leading to around $90 million in Bitcoin stolen. Thorn advises affected users who control their keys may attempt to move funds with a higher-fee transaction before the attacker's transactions are confirmed.

cointelegraph5m ago

Suspected 4th Coldcard attack wave sweeps 389 Bitcoin: Galaxy’s Thorn

cointelegraph5m ago

Bitcoin Miners Are Waving the White Flag, But Their Stocks Are Soaring

Bitcoin miners are capitulating as evidenced by a sustained drop in network hash rate and a record-steep 19.9% decline in mining difficulty, signaling the shuttering of unprofitable machines. However, in a significant divergence from historical patterns, the stocks of publicly traded mining companies have soared, with one major player gaining over 430% in the past year, even as BTC's price fell roughly 46%. This surge is largely attributed to these companies pivoting toward the more lucrative AI narrative. Simultaneously, miners face a structural squeeze. Daily block reward revenue in BTC terms has hit a new all-time low following the latest halving, with current dollar-denominated daily revenue around $30 million compared to a longer-term average of ~$40 million. Fee revenue remains negligible, covering less than one block's subsidy over a 28-day average and accounting for only about ten minutes of the network's daily security budget. This capitulation cycle is unique: miner stress and crypto price weakness have decoupled due to alternative revenue streams (AI), while the long-term reliance on increasing bitcoin prices to offset shrinking subsidies continues, with fee income still far from filling the impending gap.

marsbit9m ago

Bitcoin Miners Are Waving the White Flag, But Their Stocks Are Soaring

marsbit9m ago

Will the Fed Definitely Raise Interest Rates in September? How Will Crypto and U.S. Stocks Withstand the Pressure?

The market's expectation for a September Fed rate hike surged dramatically in early August, jumping from under 50% to over 80% within a week. This shift followed a contentious July FOMC meeting, where a 9-3 vote to hold rates revealed growing dissent from hawkish members advocating for an immediate hike to combat persistent inflation. The primary catalyst for this repricing is rising oil prices, driven by renewed geopolitical tensions around the Strait of Hormuz, which threaten global supply. Energy costs directly influence inflation metrics, making the upcoming July CPI report (due August 12th) a critical data point. If it shows inflation reaccelerating, the probability of a September hike will solidify. For Bitcoin and crypto assets, this is typically bearish news. Bitcoin continues to behave as a high-beta, liquidity-sensitive risk asset. A rate hike raises the opportunity cost of holding non-yielding assets and could drive capital toward money markets, pressuring crypto prices in the short term. However, historical patterns suggest that if a hike is perceived as the end of a tightening cycle rather than the start, any negative price impact may be brief. U.S. stocks, particularly crypto-linked equities like Coinbase and growth-oriented tech stocks, are also vulnerable. Higher rates increase discount rates in valuation models, putting pressure on high-multiple companies. This coincides with a pivotal tech earnings season where investor focus has shifted from massive AI capital expenditure to tangible revenue and cash flow generation. Companies with negative cash flow and weak growth narratives could face heightened volatility if borrowing costs rise in September. In summary, a September Fed hike has evolved into a mainstream market scenario. Key factors to watch are oil prices, the July CPI report, and Fed communications, which will determine the final decision and its impact on volatile crypto and equity markets.

marsbit9m ago

Will the Fed Definitely Raise Interest Rates in September? How Will Crypto and U.S. Stocks Withstand the Pressure?

marsbit9m ago

A 'Overlooked' Market Event: Joint US-Japan-South Korea Intervention, Rare US Treasury Involvement, and Bessent's Quiet 'Market Rescue'?

Summary: The United States, Japan, and South Korea executed their largest coordinated foreign exchange intervention in nearly 30 years. The action targeted depreciation pressure on the Japanese yen and South Korean won. This move is seen as a significant effort by the US to stabilize the financial markets of its key allies and prevent the spillover of risks. Key details: * Japan reportedly intervened on July 30 using approximately 8.45 trillion yen (about $52.8 billion). South Korean authorities also intervened that day, selling dollars to support the won. * Notably, the US Treasury Department intervened directly in yen markets for the first time in roughly 30 years. The New York Fed, reportedly acting on behalf of the Treasury, sold euros to buy yen via Goldman Sachs and Morgan Stanley on July 31. Analysts view the use of the euro-yen pair as a way to alleviate yen pressure without adding selling pressure to the US dollar. * Prior to the action, the New York Fed conducted "rate checks" on both USD/JPY and EUR/JPY, a newer signaling tool that falls between verbal and physical intervention. The intervention is interpreted as going beyond traditional currency stabilization. Analysts, such as Michael Hartnett of Bank of America, suggest it resembles a "Price Keeping Operation" for the AI era. The core US objectives are perceived to be: 1. Preventing rapid yen depreciation from triggering a sharp rise in Japanese government bond yields. 2. Containing financial stress from spreading across Asian markets like South Korea and Japan. 3. Reducing the risk of disorderly capital flows impacting the US bond market. This coordinated action underscores the importance of Japan and South Korea as critical partners in the US semiconductor and AI supply chain. Stabilizing their financial markets is seen as vital to mitigating risks to the broader tech industry and the US market itself. The intervention coincides with market pressures, including the KOSDAQ index hitting a low since October 2022. While seen as a move to control volatility, some analysts caution it may not fundamentally reverse existing market trends.

marsbit13m ago

A 'Overlooked' Market Event: Joint US-Japan-South Korea Intervention, Rare US Treasury Involvement, and Bessent's Quiet 'Market Rescue'?

marsbit13m ago

Will the Federal Reserve Definitely Raise Interest Rates in September? How Will Cryptocurrencies and US Stocks Bear the Pressure?

In early August 2024, market expectations for a September Federal Reserve rate hike surged dramatically, from below 50% to over 80%, driven by renewed inflation concerns. This shift followed a contentious July FOMC meeting where a 9-3 vote to hold rates revealed a growing hawkish faction advocating for an immediate hike, citing prolonged above-target inflation. The key catalyst is escalating conflict near the Strait of Hormuz, which has pushed oil prices up approximately 20% in July, threatening to reignite inflation. The next critical data point is the July CPI report on August 12th; a hot reading could solidify hike expectations. For crypto assets, particularly Bitcoin, this represents near-term pressure. Bitcoin continues to exhibit high-beta, risk-on characteristics, making it sensitive to tightening liquidity and higher opportunity costs. However, historical precedent suggests that if a hike is perceived as the cycle's end rather than its start, the negative impact may be brief, with markets quickly pivoting to anticipate future rate cuts. U.S. stocks, especially crypto-linked equities like Coinbase and high-valuation tech stocks, face amplified volatility. Higher rates increase discount rates in valuation models, pressuring growth stocks. This coincides with a pivotal tech earnings season where investor focus has shifted from massive AI capital expenditures to demonstrable revenue and cash flow generation. Companies with negative cash flows and weak growth narratives could see severe pressure if a September hike materializes, as financing costs would rise. Key indicators to watch include oil prices, upcoming inflation data, and Fed commentary at events like the Jackson Hole symposium.

Odaily星球日报13m ago

Will the Federal Reserve Definitely Raise Interest Rates in September? How Will Cryptocurrencies and US Stocks Bear the Pressure?

Odaily星球日报13m ago

Trading

Spot
活动图片