Ethereum Treasury Bitmine Makes $200M Bet On MrBeast’s Company

bitcoinistPublished on 2026-01-16Last updated on 2026-01-16

Abstract

Ethereum treasury company Bitmine is investing $200 million into Beast Industries, the entertainment firm owned by popular YouTuber MrBeast. Originally a crypto mining company, Bitmine pivoted to become a major Ethereum treasury in 2025 and now holds 3.45% of all ETH, with a goal to reach 5%. This investment marks a strategic move to diversify and collaborate with Beast Industries, which is developing a new financial services platform. Bitmine's chairman called MrBeast the "leading content creator of our generation." The deal is expected to close around January 19th. Separately, Bitmine faces a shareholder vote to increase its share authorization cap, which requires 50.1% approval. Meanwhile, Ethereum's price has risen nearly 7% to around $3,300.

Ethereum treasury company Bitmine has announced a $200 million investment into Beast Industries, owned by popular creator MrBeast.

Bitmine Is Making An Investment In MrBeast-Owned Firm

As revealed in a press release, Bitmine Immersion Technologies is investing $200 million into Beast Industries in a deal that’s expected to close on or around January 19th.

Originally a cryptocurrency mining-focused company, Bitmine pivoted into being an Ethereum treasury company in mid-2025. Since then, the firm has aggressively accumulated ETH and established itself as the second largest digital asset treasury in the world behind Strategy.

Now, it seems Bitmine is looking to diversify with the Beast Industries move. Beast Industries is an entertainment company founded and led by Jimmy Donaldson, the personality behind MrBeast.

MrBeast is the most subscribed channel on YouTube with more than 460 million subscribers. “MrBeast and Beast Industries, in our view, is the leading content creator of our generation, with a reach and engagement unmatched with GenZ, GenAlpha and Millennials,” said Thomas ‘Tom’ Lee, Bitmine Chairman.

In December, Beast Industries revealed a new financial services platform. Now, with the Bitmine investment, Jeff Housenbold, Beast Industries CEO, has hinted at a collaboration with Bitmine for the platform.

Housenbold noted:

Their support is a strong validation of our vision, strategy, and growth trajectory and it provides additional capital to achieve our goal to become the most impactful entertainment brand in the world. We look forward to exploring ways to further collaborate and incorporate DeFi into our upcoming financial services platform.

Bitmine has set a long-term goal of acquiring 5% of the Ethereum supply for its treasury. According to a Monday press release, the company’s holdings have grown to around 4.17 million ETH, equivalent to 3.45% of the cryptocurrency’s total supply in circulation.

Thus, the firm is still some ways from its 5% target, but considering that it only started accumulating ETH half a year ago, its progress is significant. Bitmine’s momentum could, however, soon face a structural obstacle.

Bitmine currently has a 500 million share authorization and the company is looking to increase the cap via a shareholder vote. “Bitmine charter has an unusual feature requiring 50.1% of all shares outstanding to support a share increase,” said Lee. “This is an extremely high bar and thus, makes it very difficult to get an authorized share increase.”

The proposal will be discussed at the firm’s annual stock meeting, scheduled for January 15th, with the remaining votes tied to in-person participation after remote voting channels were closed earlier this week.

Ethereum Price

Ethereum has witnessed a notable jump over the last week as its price has surged nearly 7% to the $3,300 level.

The price of the coin appears to have gone up recently | Source: ETHUSDT on TradingView

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