Crypto Project Pudgy Penguins Appears on the Sphere Dome in Las Vegas

RBK-cryptoPublished on 2025-12-25Last updated on 2025-12-25

Abstract

Popular NFT project Pudgy Penguins has achieved a major marketing milestone by placing its advertisement on the exterior of the Sphere in Las Vegas, the world's largest spherical LED media platform. The project, which began as a flagship NFT collection on Ethereum, has transformed into a global retail brand by 2025. It now boasts global sales of toys, partnerships with retailers like Walmart and Amazon, the release of animated content, and the launch of its PENGU token on the Solana network. The project has deliberately avoided crypto-themed advertising for this campaign, focusing instead on its physical goods and animated content without mentioning tokens or NFTs. This contrasts with a previous attempt by the Dogwifhat (WIF) meme coin community to run a similar campaign, which was rejected by Sphere despite raising $700,000. The floor price for a Pudgy Penguins NFT is currently around 4 ETH (approximately $12,000). The PENGU token was one of the top-performing major crypto assets in 2025, though it later corrected by more than 70% from its July peak alongside most altcoins. Its previous growth was accompanied by the launch of the Pengu Clash mini-game on Telegram and partnerships with Lufthansa and NASCAR. The project also gained significant attention when dozens of executives from major crypto companies temporarily changed their social media avatars to Pudgy Penguins images.

The team behind the popular NFT project became the first in the crypto industry to secure advertising placement on the world's largest LED screen

The characters of the Pudgy Penguins brand have become part of the outdoor advertising on the giant LED screen Sphere — the world's largest spherical media platform, located in Las Vegas.

Animation on the LED screen of the Sphere in Las Vegas. Source: pudgypenguins / X

The Pudgy Penguins project began as one of the flagship NFT collections on the Ethereum network, but by 2025 it had transformed into a retail brand with global sales of toys, partnerships with retailers Walmart and Amazon, the release of animated films, and the launch of the PENGU token on the Solana network.

NFT (non-fungible tokens) — these are unique digital objects with ownership confirmed on the blockchain. They became part of the crypto-mania of 2021-2022, when images, videos, and other collectible tokens on the Ethereum or Solana networks were sold for hundreds of thousands of dollars.

The project avoided a ban on crypto advertising from the sphere's operators by focusing on physical goods — toys, merchandise, and animated content, without mentioning tokens or NFTs. Earlier, an attempt by the Dogwifhat (WIF) meme coin community to run a similar campaign was rejected, despite raising $700 thousand for it.

The minimum price (floor price) for one NFT image from the collection is 4 ETH (about $12 thousand), according to CoinGecko data on December 25th.

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The PENGU token showed one of the best growth results among major crypto assets in 2025, but by the end of the year, along with most altcoins, it corrected by more than 70% from its July peak.

That period of growth was accompanied by the launch of the game Pengu Clash as a mini-app on Telegram, a partnership of the project with the airline Lufthansa and the organizer of NASCAR auto races. The same period was marked by a mass flashmob when dozens of leaders and managers of large crypto companies temporarily changed their avatars on social network X to images of Pudgy Penguins.

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