Ferrari запустит цифровой токен для продажи гоночного автомобиля — победителя Ле-Мана

cryptonews.ruPublished on 2025-10-20Last updated on 2025-10-26

Ferrari представила цифровой токен, который позволит самым состоятельным клиентам компании участвовать в торгах за легендарный гоночный автомобиль 499P — победитель престижной гонки «24 часа Ле-Мана».

Итальянский автопроизводитель запустит «Token Ferrari 499P» в партнерстве с финтех-компанией Conio. Токен предназначен исключительно для участников Hyperclub — закрытой сети из 100 элитных клиентов, увлеченных гонками на выносливость.

«Речь идет об укреплении чувства принадлежности среди наших самых преданных клиентов», — заявил Энрико Гальера (Enrico Galliera), главный маркетинговый и коммерческий директор Ferrari.

Эксклюзивные аукционы для избранных

Владельцы токенов смогут торговать между собой и участвовать в эксклюзивных аукционах, включая торги за сам 499P. Проект стартует одновременно с сезоном Чемпионата мира по гонкам на выносливость 2027 года.

Это не первый шаг Ferrari в сторону криптовалют. В 2023 году компания начала принимать биткоин, Ethereum и USDC в качестве оплаты за автомобили в США, а в прошлом году расширила услугу на Европу.

Впрочем, дилерам Ferrari не приходится напрямую работать с криптовалютами. Цифровые активы клиентов автоматически конвертируются в фиатные валюты и поступают прямо на банковские счета.

Boom криптомиллионеров подпитывает спрос

Conio, которая подает заявку на лицензию в рамках европейского регулирования MiCA, называет проект вехой в токенизации предметов роскоши. «Потенциал для развития огромен», — указал Давиде Ралло (Davide Rallo), главный финтех-аналитик Conio.

Решение Ferrari приходится на время стремительного роста числа криптовалютных миллионеров. За прошлый год их количество увеличилось на 40% и достигло 241 700 человек благодаря ралли биткоина и общему буму, который поднял общую капитализацию криптовалютного рынка выше $3,3 трлн к середине 2022 года.

Ferrari фактически создает новую категорию эксклюзивности, где цифровые активы становятся ключом к самым желанным предметам коллекционирования. Токенизация гоночного автомобиля — это не просто маркетинговый ход, а признание того, что криптовалютное сообщество стало новой элитой потребителей роскоши.

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