Половину криптовалютной рекламы в Великобритании признали нелегальной

investing.ruPublished on 2025-01-02Last updated on 2025-01-02

Лишь 54% из 1702 предупреждений, опубликованных FCA с октября 2023 года по октябрь 2024-го, привели к удалению незаконной рекламы, приложений или веб-сайтов. Это означает, что 46% криптовалютного контента публикуется с несоблюдением регуляторных требований, подсчитали журналисты FT.

Ранее FCA ввело новые правила, которые обязывают криптосервисы и компании, работающие с цифровыми активами, получать предварительное одобрение FCA или уполномоченного агентства. Несоблюдение требований может привести к крупным штрафам и даже к лишению свободы сроком до двух лет.

Бывший председатель FCA Чарльз Рэнделл (Charles Randell) призвал ведомство принять более агрессивные меры против нелегальной рекламы криптовалют. Вместо преследования технологических платформ или крупных рекламодателей FCA сосредоточилось на инфлюенсерах и знаменитостях, продвигающих в соцсетях рискованные криптовалютные схемы. Рэнделл одобрил наложение штрафов, поскольку они могут заставить платформы и биржи удалить незаконную рекламу, а также ограничить распространение контента, вводящего инвесторов в заблуждение.

Осенью FCA сообщило, что отклонило 87% заявок на регистрацию, поданных криптокомпаниями. Причина: они принимают недостаточные меры для борьбы с мошенничеством и отмыванием денег.

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