Puma сотрудничает с мобильной игрой Web3 в «поворотный момент» для массового принятия

cryptonews.ruPublished on 2022-03-20Last updated on 2024-09-20

Puma, мировой спортивный бренд-гигант, продолжает свой путь в блокчейн с еще одним партнерством в сфере игр Web3.

Немецкий обувной конгломерат сотрудничает с мобильной игрой Web3 UNKJD Soccer, чтобы использовать лицензированный Puma контент в игре.

По словам Тала Фридмана, генерального директора UNKJD, благодаря партнерству с Puma UNKJD надеется открыть больше игрового опыта.

Новое партнерство может подчеркнуть потенциал Web3 и проложить путь к борьбе за общественное принятие, сказал Фридман:

«Участие Puma придает пространству значительную достоверность и видимость, ускоряя его принятие. Когда такие известные бренды, как Puma, принимают Web3, это сигнализирует об изменении восприятия технологии блокчейн — от нишевого к массовому».

Партнерство представит новых персонажей на основе Puma с новыми скинами и навыками, которые изменят игру.

Новость появилась через три месяца после того, как Puma запустила свой опыт 3D-метавселенной Black Station, брендированный как «экспериментальный дом» для дропов продуктов, созданных для предоставления «неограниченного доступа» для держателей невзаимозаменяемых токенов (NFT) Puma Pass.


UNKJD сотрудничает с Puma. Источник: UNKJD Soccer.

Интеграция с игровыми средами Web3 является «постоянным приоритетом»

Puma стремится продолжить свое расширение в захватывающем мире игр Web3.

По словам Ивана Дашкова, директора по новым маркетинговым технологиям в Puma, продолжение партнерства остается «постоянным приоритетом» для обувного конгломерата.

«Игры продолжают оставаться ключевой частью нашей всеобъемлющей культуры, поскольку нам нравится взаимодействовать с нашей аудиторией в увлекательных интерактивных цифровых пространствах. Как бренд с глубокими корнями как в играх, так и в футболе, это партнерство было очевидным и естественным для нас, чтобы укорениться в UNKJD Soccer», — заявил руководитель.

UNKJD сочетает уличный футбол с фэнтезийным геймплеем и элементами стратегической ролевой игры, чтобы привлечь как обычных, так и профессиональных игроков, и первый контент, связанный с Puma, должен выйти в ближайшее время.


UNKJD soccer, мобильная игра web3. Источник: UNKJD

Будущее уже здесь

Партнерство Puma с UNKJD может стать «поворотным моментом для массового принятия криптовалюты» и «игр для заработка», объяснил Фридман из UNKJD:

«Puma имеет возможность представить технологию Web3 широкой и разнообразной аудитории... Крупные бренды, такие как Puma, понимают, что Web3 — это не просто будущее, оно уже здесь».

UNKJD уже привлек 75 000 игроков во время своего мягкого запуска, а полный релиз ожидается в начале 2025 года.

Демонстрируя динамику в игровом пространстве Web3, игра-кликер Catizen (CATI) на базе Telegram превысила 800 000 платящих пользователей за шесть месяцев, а приложение заявляет, что имеет более 30 миллионов пользователей в целом.

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