XEX市场观察报告:一度暴涨近100%!中国市场突迎“历史性时刻”

Odaily星球日报Published on 2024-08-21Last updated on 2024-08-21

Abstract

随着《黑神话:悟空》的高人气,WUKONG迷因币也应声上涨。

中国历史上首款3A游戏《黑神话:悟空》在周二( 8 月 20 日)正式推出,全平台销量超 450 万份,销售额超 15 亿元人民币。利多消息传出后,WUKONG 迷因币(Black Myth WuKong)一度暴涨近 100% ,随后回吐涨幅报在 6.03 美元。

根据国游畅销榜统计,截至目前,《黑神话:悟空》在 Steam 上已售出超过 300 万份,加上 WeGame、Epic 和 PS 平台,目前总销量超过 450 万份,总销售额超过 15 亿元。当前,游戏 Steam 好评率维持在 95% 的水平,其中,中文评论占比约为 90% 。

XEX市场观察报告:一度暴涨近100%!中国市场突迎“历史性时刻”

《黑神话:悟空》是由中国游戏开发商“游戏科学”(Game Science)采用虚幻 5 引擎制作,以古典名著《西游记》为蓝本开发、打造充满仙佛妖怪神话世界的动作角色扮演游戏。周二开放预载导致 Steam 下载频宽飙升至 70 Tbps,打破了 2020 年底《Cyberpunk 2077 》创下的 50 Tbps 纪录。

该游戏凭借其高开发成本和较长的开发周期,将其誉为中国首款3A游戏大作,备受中国玩家期待,称其为“国产游戏之光”,号称如中国版《战神》、《艾尔登法环》,玩家将扮演中国神话小说人物孙悟空,击败肆虐人间的妖怪。

据悉,游戏科学成立于 2014 年 6 月,与腾讯有着千丝万缕的关系。公司创始团队全部来自腾讯,主创团队主要来自《御龙在天》《qq 华夏》《全民飞机大战》等腾讯端游、手游项目。比如,公司创始人冯骥,曾是腾讯《斗战神》项目的核心成员,这款游戏同样建立在孙悟空这个大 IP 上面。

腾讯是游戏科学的金主之一,在《黑神话:悟空》的演示视频发布后,腾讯第一时间组团调研,随后通过增资获得了游戏科学公司 5% 的股权。据估算,腾讯对游戏科学公司投资很有可能超过了 2 亿元人民币。

此次投资不像以往那样,腾讯承诺不干预经营决策的“三不”原则,游戏科学将继续保持独立经营,自主性上不会受到影响。除了获得来自腾讯的战略投资,在 2017 年 5 月,游戏科学获得了英雄互娱(现名为英雄游戏)的 6000 万元投资,使游戏科学公司估值升至 3 亿元。

中国网友普遍对《黑神话:悟空》抱持满意态度,更有网友推论,黑悟空线上人数破 140 万, 比 2077 最高峰还高 40 万,不是到周末晚上就上看线上 200 万了?唯一悬念就是能不能破绝地求生的 300 万记录。

但与此同时,游戏社群对《黑神话:悟空》也有质疑声浪,提出“黑神话的战斗没什么意思,就一根棍子从头打到尾,不知道后面会不会有什么变化?”、“体验主要靠探索捡的妖怪技”、“只狼也是从头到尾一把刀啊,说实话我比较喜欢其他魂那种试新武器的感觉,但一把武器做得好的话也不错”等。

随着《黑神话:悟空》的高人气,WUKONG 迷因币也应声上涨,一度触及 10.67 美元高位,涨幅逼近 100% ,但随后回落至 6.03 美元。

XEX市场观察报告:一度暴涨近100%!中国市场突迎“历史性时刻”

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