Variant合伙人:用加密货币构建前所未有的全新产品

Odaily星球日报Published on 2024-03-14Last updated on 2024-03-14

Abstract

only with crypto.

原文作者:Li Jin,Variant 合伙人

原文编译:Luffy,Foresight News

我观察到消费者加密货币的未来有两条大致的路径:

Variant合伙人:用加密货币构建前所未有的全新产品

加密货币起源于 2009 年,当时只有一种资产:比特币,它被设计为无国籍货币。比特币是一类将加密货币视为「why」的加密产品的典型例子,这意味着加密资产是人们想要使用某些东西的全部原因。

加密货币在这些产品中非常明显:这是人们来这里的全部原因。这类将「加密货币视为原因」的产品还包括 memecoin、PFP 和其他将加密货币置于其价值主张中心的产品。

这类产品的目标用户通常是早期加密货币采用者、degens 等。

Variant合伙人:用加密货币构建前所未有的全新产品

但加密货币不仅仅是金钱和资产,加密货币也是一种技术。因此在过去几年中,我们开始看到建设者将加密货币视为「how」。在这些产品中,加密货币只是帮助完成某些事情的技术工具。加密货币是无形的,用户根本不知道区块链的存在。

这部分产品针对的是普通用户,他们有痛点,只是希望有一个产品能够更好地解决痛点。

Variant合伙人:用加密货币构建前所未有的全新产品

这两类产品都在增长,我认为它们都将会取得巨大成功。

但我们现在看到的是一波新的创新浪潮,我称之为「仅使用加密货币(only with crypto)」:使用加密货币提供的功能来创造全新体验的产品。

在这个类别中,加密货币解锁了一个全新的设计空间,并创造了以前在 Web2 中根本不可能实现的引人入胜的体验。

Variant合伙人:用加密货币构建前所未有的全新产品

可以「仅使用加密货币」构建的产品具有植根于加密货币的独特功能:

  • 全球支付渠道

  • 链上资产和身份的可组合性

  • 创造新市场和新资产

这些元素结合起来将解锁新的体验。

Variant合伙人:用加密货币构建前所未有的全新产品

让我们来看一些例子。

上个月,我参与了「Crypto: The Game」比赛,这是一个为期两周的幸存者线上游戏节目。

游戏的某些维度只有通过加密货币才能实现。首先,它是使用加密支付方式构建的,使其能够涉及真实的金钱奖励,并且从第一天起就面向全球。创始人 Dylan Abruscato 表示,他无法想象在任何其他支付渠道上构建这个游戏。

未来,你可以想象游戏引入各种利用加密技术的新颖机制,例如预测市场让观众可以对接下来发生的事情进行押注,从而在 Web2 中增加另一层参与度。

Variant合伙人:用加密货币构建前所未有的全新产品

「仅使用加密货币」的另一个例子是离开了加密货币不可能存在的新网络。

根据我过去七年多的市场投资经验,我意识到世界上应该存在一整套市场和网络类型,它们能够使最终用户受益 。但事实并非如此,因为巨大的市场和网络类型难以实现冷启动。

例子包括从新的约会应用程序到超本地化社交网络,再到各种服务的市场。许多 Web2 创始人都试图建立类似的网络,但在起步或推广方面遇到了巨大的困难。

你可以应用代币作为新的引导工具来构建这些网络。这个类别让我兴奋的是,你不是通过代币重新创建 Web2 中已经存在的网络,而是构建当前不存在的全新网络。

Variant合伙人:用加密货币构建前所未有的全新产品

另一个只有通过加密货币才能实现的例子是新的可组合应用程序和分发渠道,它们连接到用户的钱包以实现更丰富的操作。

上个月 Farcaster 推出了 Frames,这是一个用于构建可以在 Farcaster 内分发的迷你应用程序的框架。

换句话说,这些应用程序在用户已经花费时间并且钱包已经连接的地方满足用户的需求。我们已经看到开发人员使用这个新框架来创造体验,从订购女童子军饼干到从社交媒体源中铸造 NFT。

Variant合伙人:用加密货币构建前所未有的全新产品

作为其扩展,可组合性允许你创建利用全球链上流动性的无头市场,但最终用户体验可以满足用户在任何地方连接钱包的需求。最终结果是减少交易摩擦和加深流动性网络效应。

举个例子,我们已经看到用这个框架构建的预测市场,用户可以从他们的社交信息流中对某些预测结果进行下注。

Variant合伙人:用加密货币构建前所未有的全新产品

这些是「仅使用加密货币」的产品的一些示例,新的示例每天还在不断涌现。

这是我最感兴趣的应用程序和网络类别,我相信它将带来下一波用户。就像之前 Web1 和 Web2 中的科技公司只能在这些新的计算平台上一样,Web3 中的应用程序将利用加密技术提供的优势来提供其他地方无法找到的差异化体验。

作为一名长期的消费者加密货币领域的投资者,我对这个未来感到非常兴奋!

Variant合伙人:用加密货币构建前所未有的全新产品

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