BitSky000
08/12 10:56

Sports and cryptocurrency may operate in different spheres, but when combined, they can create a powerful growth engine. BlockDAG’s sponsorships with Borussia Dortmund and Inter Milan have done more than secure brand exposure, they have built real-world visibility that reaches well beyond typical crypto audiences. In the weeks after these campaigns launched, presale registrations surged from a wider range of geographic and demographic groups.
While sports sponsorships in crypto are not new, BlockDAG’s execution is showing how brand placement can go deeper than surface recognition. Borussia Dortmund’s influence in Europe combined with Inter Milan’s global following has given BlockDAG access to millions of engaged fans. Unlike standard crypto advertising that targets those already in the space, this approach brings the message to audiences who may never have considered digital assets before.
The impact is measurable. Following the launch of these campaigns, internal data revealed a marked increase in account registrations from regions with the strongest fan bases for these clubs. Once exposed to BlockDAG, these fans found a presale with clear metrics: close to $371 million raised, more than 25 billion coins sold, and a current batch 29 price of $0.0276. With a 2,660% ROI since batch 1, the figures give sports fans turned buyers an immediate reason to take action.
This influx of first-time participants is not just a short-term spike. It is reshaping the structure of BlockDAG’s growth funnel. Rather than relying solely on targeted crypto-native marketing, the project has expanded its reach to include people with spending power who previously lacked exposure or confidence in blockchain ventures.
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