Saylor says Bitcoin could fix Apple’s stock buybac
Saylor says Bitcoin could fix Apple’s stock buybacks: Finance Redefined
Bitcoin exposure may provide a lucrative financial opportunity for Apple’s stock buyback program, according to Strategy’s Michael Saylor.
Saylor’s proposition follows a Bitcoin BTC $104,964 rally of over 11% since the beginning of 2025, which outperformed the 18% decline of Apple shares during the same period.
Illustrating a growing corporate shift, increasingly more traditional companies are adopting digital assets beyond Bitcoin.
On Wednesday, Interactive Strength (TRNR), a Nasdaq-listed fitness equipment manufacturer, announced plans to raise up to $500 million to establish the world’s largest corporate Fetch.ai FET $0.7551 token treasury.
Meanwhile, an unidentified whale opened a $300 million leveraged Bitcoin bet, sparking speculation about the investor’s identity, as the long position was opened hours after millionaire trader James Wynn announced that he was back under an anonymous account.
“Apple should buy Bitcoin,” Saylor says, as share buyback disappoints Apple, the world’s fourth-largest company by market capitalization, should buy Bitcoin to address the poor performance of its stock buyback program, according to Strategy executive chairman Michael Saylor.
“Apple should buy Bitcoin,” Saylor said in a Tuesday X post.
Saylor’s comment responded to Jim Cramer’s criticism of the Apple buyback program.
“The Apple buyback is not working right now,” Cramer had written in an X post.
“The company can leave it to earn a lot, or it can take some and integrate. It is not a badge of dishonor. It just isn’t,” he said.
Apple’s buyback program aims to reduce the number of outstanding shares and return value to investors, according to the $110 billion stock buyback strategy announced in a May 2024 filing with the US Securities and Exchange Commission (SEC).
Over the same period, Bitcoin has gained more than 17%, according to data from TradingView. Zooming out, Bitcoin has surged over 1,000% in the past five years, compared with a 137% increase in Apple shares.
SEC chair bashes Gensler’s approach to crypto, defends self-custody US Securities and Exchange Commission (SEC) Chair Paul Atkins took aim at the previous administration’s crypto policies in a roundtable event exploring digital asset regulation.
In a Monday event led by the SEC’s crypto task force titled “DeFi and the American Spirit,” Atkins said the prior administration, suggesting the agency’s stance on digital assets under former chair Gary Gensler, took a heavy-handed approach through the courts. He added that the SEC’s policies on staking as a service provider needed congressional approval to have lasting authority, and touted self-custody as a “foundational American value.”
“I’m in favor of affording greater flexibility to market participants to self-custody crypto assets, especially where intermediation imposes unnecessary transaction costs or restricts the ability to engage in staking and other onchain activities,” Atkins said at the event.
“Unfortunately, the prior administration undermined innovation in self-custodial digital wallets and other onchain technologies by asserting through regulatory actions that the developers of such software may be conducting brokerage activities.”
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