Audi-backed startup Holoride is bringing VR to the car

01/08 00:42

According to Coindesk, Audi-backed startup Holoride, launching in the U.S. at CES 2023, uses artificial intelligence (AI) to analyze the car’s motion in real time, combining that with the head movements of the wearer to smooth out the experience and ensure any barf bags stay in the seat-back pocket. The company has also added a metaverse element: Its platform is powered by a token, RIDE, based on the MultiversX blockchain (formerly Elrond). The token incentivizes developers by acting as an in-game loyalty token with real value, and for users, it functions as a currency, portable across games compatible with Holoride as well as any future products that choose to integrate RIDE into the experience.
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