# Пов'язані статті щодо Sponsorship

Центр новин HTX надає останні статті та поглиблений аналіз на тему "Sponsorship", що охоплює ринкові тренди, оновлення проєктів, технологічні розробки та регуляторну політику в криптоіндустрії.

BingX Launches Global Community Initiative Following Enzo Fernández’s World Cup Goal

BingX, a leading cryptocurrency exchange and Web3-AI company, celebrates as its global brand ambassador, Enzo Fernández, scored Argentina's decisive goal, securing a World Cup quarterfinal spot and marking the tournament's historic 3,000th goal. To celebrate with its community, BingX is launching limited-time campaigns from July 8 to July 11. Users can receive complimentary vouchers, win USDT trading bonuses via social media engagement, and enter to win autographed Enzo Fernández jerseys through exclusive global campaigns. BingX spokesperson highlighted that such moments of shared passion align with the company's mission to inspire its community towards excellence and participation in the future of finance. The company continues to leverage its partnership with Fernández to connect football culture with the digital asset ecosystem.

TheNewsCrypto07/08 14:07

BingX Launches Global Community Initiative Following Enzo Fernández’s World Cup Goal

TheNewsCrypto07/08 14:07

When Crypto Meets the World Cup: CoinW and Modrić's Art of "Navigating Cycles"

When Encryption Meets the World Cup: CoinW and Modrić's "Transcending Cycles" Philosophy In the context of the 2026 FIFA World Cup and its massive global audience, the crypto exchange CoinW announced football legend Luka Modrić as its global brand ambassador. This move is framed not merely as a marketing tactic, but as a strategic experiment in user profile migration. It targets mature, financially stable football fans—particularly in Europe, Southeast Asia, and Latin America—who traditionally have low crypto awareness but value trusted, time-tested authority figures like Modrić. The article draws parallels between Modrić's enduring, disciplined career—marked by consistency and success at the highest level over two decades—and CoinW's own development path. Founded in 2017 during a volatile industry period, CoinW focused on building robust infrastructure and risk management. It weathered the 2022 industry crisis without major security incidents, subsequently earning recognition like "Europe's Most Trusted Exchange" and growing to over 20 million registered users. This "long-termism" is translated into user-centric products. CoinW Academy lowers the initial knowledge barrier. Its integrated ecosystem (CoinW, GemW, DeriW, PropW) and the recent launch of a TradFi section—offering perpetual contracts on traditional assets like stocks, gold, and oil—aim to create a unified platform for diverse assets. For the World Cup, CoinW launched the "We Are The Game" campaign, collaborating with Alchemy Pay to offer zero-fee deposits and local payment options, aiming to transform spectators into participants and lower entry barriers. Ultimately, CoinW's sports partnerships and product strategy are presented as a concerted effort to build trust and accessibility for the "silent majority" still outside crypto—shifting the industry narrative toward inclusivity and long-term value.

Foresight News06/17 04:39

When Crypto Meets the World Cup: CoinW and Modrić's Art of "Navigating Cycles"

Foresight News06/17 04:39

BYDFi Expands European Reach with Next Block Expo 2026 Sponsorship in Warsaw

BYDFi, a global crypto trading platform, is sponsoring Next Block Expo 2026, held in Warsaw, Poland, on March 24-25. The event is a major crypto and blockchain gathering in Central and Eastern Europe, featuring over 140 speakers and numerous Web3 participants. At the expo, BYDFi is engaging with attendees, sharing product insights, and hosting a mystery blind-box giveaway with limited-edition merchandise, including items from its partnership with Newcastle United. The company emphasizes its commitment to reliability, clear communication, and a user-first approach in the evolving market. Additionally, BYDFi is preparing to celebrate its 6th anniversary in April with a month of community activities and rewards.

TheNewsCrypto03/25 10:56

BYDFi Expands European Reach with Next Block Expo 2026 Sponsorship in Warsaw

TheNewsCrypto03/25 10:56

The History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy

The article "A History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy" examines the volatile relationship between cryptocurrency companies and major sports and cultural sponsorships. It begins with the 2021-2022 "gold rush," where crypto firms like FTX, Crypto.com, and Coinbase engaged in massive, high-profile deals for stadium naming rights (e.g., FTX Arena), sports league partnerships (NBA, UFC, F1), and World Cup sponsorships. This period was marked by an attempt to rapidly purchase mainstream legitimacy and public trust. The strategy initially showed success, with Super Bowl ads generating massive short-term spikes in app downloads. However, the collapse of FTX in late 2022 became a major inflection point, turning these expensive sponsorships into liabilities and reputational disasters for the teams and venues involved. The industry subsequently entered a contraction phase, shifting from grand, headline-grabbing deals to more measured, ROI-focused partnerships like sleeve sponsorships and training kit deals (e.g., OKX and Manchester City). The article highlights the inherent tension: these sponsorships were a "pressure test" on whether high-risk financial products could leverage the trust of public institutions for credibility. This often led to controversy, with regulators like the UK's Advertising Standards Authority (ASA) ruling that such ads frequently trivialized investment risks and exploited consumer inexperience. The piece concludes by noting that global regulators (in the UK, US, and EU) have since moved to tighten rules around crypto advertising, enforcing clearer risk disclosures and influencer transparency. Despite this increased scrutiny, crypto sponsorships persist, evolving to focus on stablecoins and compliant products as the industry continues its cyclical experiment in seeking mainstream acceptance.

marsbit02/28 09:00

The History of Crypto Advertising Sponsorships: A Cyclical Experiment in Buying Attention and Legitimacy

marsbit02/28 09:00

a16z Gathering: 7 Key Rules to Become a Top KOL

Hosted by a16z and Tech Week, a gathering of 50 creators—including meme lords, TikTokers, bloggers, and podcasters—revealed key strategies for success in the creator economy. Seven core insights emerged: 1. Own your audience through email lists to ensure direct, lasting connections beyond algorithmic platforms. 2. Build offline touchpoints like events and dinners to deepen community trust and explore high-value collaborations. 3. Bundle sponsorships across newsletters, podcasts, and social media for predictable income and integrated campaigns. 4. Focus on niche markets; specialized audiences often yield stronger, more valuable businesses. 5. Collaborate through cross-promotion and joint ventures to accelerate growth and expand reach. 6. Dominate one primary platform first before expanding, as it remains the core of community connection. 7. Distribution is the ultimate moat—combining brand and distribution creates a competitive edge. The creator economy is maturing, with refined strategies and larger opportunities. Success hinges on ownership, offline engagement, strategic partnerships, and distribution power.

marsbit01/11 03:29

a16z Gathering: 7 Key Rules to Become a Top KOL

marsbit01/11 03:29

When Token Issuance Becomes an Assembly Line, Some Are Paying Bitcoin Developers

The article highlights the often-overlooked efforts of organizations and individuals who support Bitcoin's core infrastructure, focusing on a report by 1A1z about Bitcoin Core developers and sponsors. Bitcoin Core, described as Bitcoin's "operating system," relies on volunteer work and external funding for critical tasks like security, network optimization, and code maintenance. The report identifies 13 key long-term sponsors, including OKX as the only exchange consistently funding developers since 2019, with nearly $2 million in contributions to individuals and nonprofits. Beyond core protocol support, the piece emphasizes the importance of user-facing infrastructure, such as OKX Wallet's features that simplify Web3 access by eliminating seed phrases and streamlining cross-chain transactions. It also notes OKX's investments in developer ecosystems, test networks, and security audits—efforts that don't generate immediate returns but are vital for sustainable growth. The article contrasts these long-term, low-profile investments with the industry's trend of rapid token launches and marketing-heavy projects. It argues that such foundational work, though less visible, builds competitive advantages through technical efficiency, user experience, and future capacity—ultimately shaping the industry's trajectory toward real-world adoption.

marsbit12/13 01:56

When Token Issuance Becomes an Assembly Line, Some Are Paying Bitcoin Developers