Story Protocol：重塑 IP 管理的区块链新星

深潮2024-09-09 tarihinde yayınlandı2024-09-09 tarihinde güncellendi

Story Protocol 通过区块链革新 IP 管理，让创作者轻松保护和授权作品。

撰文：dt

编辑：Lisa

近来的行情除了币圈大盘市场走势持续低迷之外，链上迷因也同样熄火，相较于去年同一时期可为冷清许多，唯有少数几个未发币的项目得到玩家的注目，其中近来宣布由著名风投 a16z 领投 80M 巨额融资的 Story Protocol 是最受市场重视的。

本周的 CryptoSnap Dr.DODO 就带大家来了解下 Story Protocol 是什么！

Source: https://x.com/StoryProtocol/status/1815429614208250134/photo/1

融资与背景

要介绍 Story Protocol 便不得不提其强大的背景，近日 Story Protocol 的开发商 Programmable IP (PIP) Labs 宣布完成 8000 万美元 B 轮融资。这轮融资由著名风险投资公司 a16z Crypto 领投，Polychain Capital 等参投，值得注意的是天使投资人阵容同样强大，包括 Stability AI 高级副总裁兼董事会成员 Scott Trowbridge、K11 创始人兼亿万富翁 Adrian Cheng 以及数字艺术收藏家 Cozomo de' Medici 等。这轮融资紧随去年 5400 万美元的 A 轮之后，使 PIP Labs 的总融资额达到惊人的 1.4 亿美元，公司估值已达 22.5 亿美元。

而 Story Protocol 项目方的背景同样大有来头，PIP Lab 执行长兼创始人 SY (Seung Yoon) Lee 拥有丰富的创业经验和行业洞察，他曾创立移动讲故事平台 Radish 并被韩国通讯软件巨头 Kakao 以 4.4 亿美元收购，接着担任 Kakao 的全球战略官，负责其全球投资和并购活动，还同时是韩国最大区块链基金 Hashed 的风险合伙人。

核心技术：重新定义 IP 管理的区块链解决方案

Story Protocol 的核心目标是通过区块链技术彻底改变 IP 管理方式，使创意 IP 的法律体系更加高效、透明和易于操作。它的核心由三个关键组件构成：

  1. Story Network ( 专门为 IP 管理构建的第 1 层区块链 )

  2. 创意证明协议 ( 允许创作者将 IP 注册为「IP 资产」的智能合约系统 )

  3. 可编程 IP 许可证 (PIL，连接链上 IP 与现实世界法律合同的桥梁 )

Story Protocol 选择建立自己的区块链而不是在现有区块链上运行，主要基于以下考虑：首先 IP 管理涉及复杂的关系网络，需要高效的图数据处理能力，现有区块链在处理大规模、复杂的 IP 关系时存在性能瓶颈。通过建立自己的 L1，Story Protocol 可以在底层进行优化，提高 IP 图的遍历和存储效率。

其次，Story Protocol 的目标是成为全球 IP 的结算层，实现跨链的 IP 可组合性，拥有专门的 L1 可以为所有注册的 IP 提供一个统一的中心。

Source: https://learn.story.foundation/

生态系统运作：创新的 IP 管理与保护机制

在 Story Protocol 的生态系统中，创作者可以将其 IP 注册为 IP 资产，并设定使用条款。其他创作者可以直接在链上查看这些条款，如果同意，可以立即获得授权并开始创作。当衍生作品产生收入时，智能合约会自动按照预设条款分配版税，整个过程透明、高效，无需中间人介入。

举个具体例子来理解 Story Protocol 的运作方式。想象一位名叫 Alice 的动画师创作了一个可爱的卡通角色。在传统模式下，如果另一位艺术家 Bob 想要使用这个角色创作一部短片，他需要联系 Alice，可能还需要聘请律师起草复杂的授权协议。这个过程可能耗时数周甚至数月。而在 Story Protocol 的生态系统中，Alice 可以将她的卡通角色注册为 IP 资产，并设定使用条款，比如允许非商业用途的免费使用，或者商业用途需要支付 5% 的版税。Bob 可以直接在链上查看这些条款，如果同意他可以立即获得授权并开始创作。当 Bob 的短片开始产生收入时，智能合约会自动将 5% 的版税分配给 Alice，整个过程相较于传统形式效率高出许多。

Story Protocol 还设计了链上争议机制来应对 IP 侵权问题。如果有人未经授权使用他人的 IP，社区成员可以在链上提出争议。如果争议成立，该内容将被标记，无法进行后续的授权或收益。此外，通过 PIL 与现实世界法律体系的对接，创作者始终保留寻求法律追溯的权利。

Source: https://learn.story.foundation/

愿景与展望：构建全球 IP 生态系统的未来

Story Protocol 的愿景是创建一个全球性的 IP 仓库和交易系统，让创作者能够自下而上地构建叙事宇宙。它还计划允许大型内容平台如 Netflix、TikTok 运行验证器节点，直接在链上传输 IP 数据，创造一个更加公平和透明的内容生态系统。

Story Protocol 现状

目前 Story Protocol 主网尚未上线，但测试网已经可以先行体验了。有兴趣的小伙伴可以于小狐狸钱包添加测试网，去领取水龙头代币（$IP），并自行注册自己的 IP 资产，接着可以于交易市场 Colormp 交易资产，或是在 PiperX 上为资产添加流动性， Layer3 等任务平台上也有关于 Story Protocol 的任务可以参加体验。

笔者观点

Story Protocol 算是近期来笔者看过最有意思的项目之一，与现阶段各种强调高性能、高吞吐的网络不同，Story Protocol 的 L1 公链有非常明确的功能性以及具体地提出现在 IP 授权的低效率形式如何透过区块链来解决痛点。从上一周期的 NFT 到这一周期的 Memecoin 热潮，就能看出 IP 是一个多么有价值的产品。

随着数字创意产业的不断发展，IP 管理的重要性日益凸显。Story Protocol 的创新方案可能成为连接创意、技术和法律的重要桥梁，为全球创意产业的发展注入新的活力，虽然道路还很长，但 Story Protocol 的创新理念无疑为知识产权管理的未来指明了一个充满希望的方向。

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