Twitter no longer ‘high risk’ after new chief hired, says top ad group

05/19 19:50

WPP-owned media agency GroupM has removed Twitter from its "high risk" category, following the appointment of Linda Yaccarino as CEO. The move is expected to encourage clients to increase ad spending on the platform again after dozens of major advertisers deserted it over Elon Musk's unorthodox leadership style and looser content moderation. In November, GroupM designated Twitter as high risk due to concerns about harmful content on the platform. However, one person familiar with the matter said that while there was still work to be done, there had been material improvements since then.

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