The article discusses how major tech companies like Coinbase, Stripe, and Kraken are increasingly acquiring or building their own underlying infrastructure to capture profits, moving away from relying on external DeFi protocols. It uses the example of Coinbase's Base blockchain, which generates sequencing fees for Coinbase from protocols like Morpho that deploy on it. Similarly, Stripe acquired Bridge to capture stablecoin yield instead of paying it to Circle, and Kraken bought NinjaTrader for its derivatives licenses. The core argument is that when channel-based advantages (like user traffic) fade, control over the profit-generating infrastructure becomes critical. While this could lead to a future dominated by a few integrated giants, the article suggests a more balanced outcome is possible. Protocols that have already achieved deep, multi-chain integration and embedded themselves into corporate backends create high switching costs, making them difficult to replace. Examples include Morpho (despite reliance on Base, it's widely deployed) and Uniswap. The piece concludes that the race between institutional expansion and open-source protocol proliferation will ultimately shape the industry's structure.
marsbit2026.06.22




