The blockchain platform Whitechain is relaunching as an Ethereum-based distribution-oriented L2 network. Representatives of the project informed Incrypted about this.
Whitechain is part of W Group—a global fintech ecosystem with a reach of over 40 million users worldwide. The group also includes the cryptocurrency exchange WhiteBIT, whose audience exceeds 10 million users.
A press release states that the platform is designed to solve one of the biggest challenges for Web3 projects—user acquisition and reach. According to the team's statement, Whitechain is intended to combine on-chain infrastructure with the distribution capabilities of an already established financial and crypto ecosystem. This should provide Web3 projects with a pathway to attract users far beyond the blockchain itself, the statement says.
Traditionally, L2 networks have competed on technical performance, scalability, and transaction costs. The project team noted that Whitechain places distribution at the core of its model. Relaunched on OP Stack as an Ethereum-based L2 network, Whitechain aims to help projects tackle tasks that often become the most challenging after product creation: user acquisition, liquidity, and maintaining stable activity.
"There are many strong ecosystems, but what increasingly distinguishes them from others is their distribution capability," said Vladimir Nosov, founder and president of W Group, as well as founder and CEO of WhiteBIT.
According to him, the industry has created complex infrastructure, but strong technology alone does not guarantee mass adoption.
"We want Whitechain to change this equation. Our ambition is to provide developers with a reliable technical foundation and direct the distribution power of our ecosystem towards products that are ready to scale," added Nosov.
Three Tracks of Support for Projects
The Whitechain relaunch is supported by W Group. The program is structured around three tracks for projects at different stages of development. It offers opportunities for funding and growth for both teams with promising ideas and projects that have already found their audience, confirmed market demand, and are ready to scale.
Specifically, these are the three tracks:
- Builder Program — for early-stage teams with the possibility to receive up to $300,000 in funding per project for applicants who meet the requirements. Funds will be disbursed upon reaching agreed-upon milestones. The program is intended to support teams from the development stage in the testnet to attracting their first users;
- Strategic Ecosystem Deals — for established protocols with confirmed TVL and an active user base. Support will be tailored individually for each project. It may include assistance with contract and liquidity migration, joint marketing, and direct collaboration with the Whitechain team;
- Chain Expansion Support — for existing multi-chain protocols seeking access to an additional audience without leaving the networks they already operate in. Support will be structured around staged user base growth without exclusivity requirements, in accordance with specific agreement terms.
On August 18, Whitechain will open its public testnet, and begin accepting applications for funding and the migration track for Web3 teams. This applies to both early-stage developers and established protocols and multi-chain projects.
As the network progresses towards mainnet launch, Whitechain plans to introduce basic "Day 1 primitives." These will include a native DEX, an oracle, and a bridge.
end-content"By launching within the established ecosystem of OP Stack tools and infrastructure, teams will be able to build their solutions from day one on proven wallets, indexers, and developer tools, without waiting for them to appear," the company summarized.
