WEEX Partners With LALIGA To Expand Global Reach and Integrate Crypto Into Mainstream Sports Culture

TheNewsCryptoPublicado em 2026-01-20Última atualização em 2026-01-20

Resumo

WEEX has partnered with LALIGA, becoming the official regional partner of the football league in Taiwan and Hong Kong. This collaboration aims to integrate cryptocurrency into mainstream sports culture by leveraging LALIGA's global influence and passionate fan base. WEEX, a crypto exchange with over 6.2 million users, seeks to engage a broader audience through localized campaigns, fan interactions, and community initiatives. The partnership emphasizes shared values of commitment, competition, and innovation, aiming to create culturally relevant experiences beyond mere brand exposure. LALIGA’s Managing Director, Jorge de la Vega, highlighted the alliance as part of the league’s strategy to connect with new audiences and explore emerging territories responsibly.

LALIGA has entered into a new partnership with WEEX, appointing the platform as official regional partner of LALIGA in Taiwan and Hong Kong. The agreement brings WEEX into LALIGA’s network of regional collaborators and opens the door to new ways of engaging both fans and traders during the season.

Andrew Weiner, COO of WEEX, commented:

“Our partnership with LALIGA is a culmination of shared values. “The Power of Our Futbol” is the perfect reflection of The Power of Our Crypto Community. LALIGA, like crypto, is home to the greatest talents of the past, present, and future – the players, the traders... the creators, and the buidl ‘rs. We look forward to delivering memorable experiences with both audiences in support of this outstanding partnership.”

WEEX x LALIGA —Through its Official Regional Partnership with LALIGA in Taiwan and Hongkong— one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving over 6.2 million users, aims to embed digital asset trading into mainstream cultural experiences across sports, entertainment, and lifestyle, engaging a broader global user base. By lowering barriers to adoption and emphasizing long-term user growth, WEEX leverages LALIGA’s global sporting influence and deeply rooted fan culture to drive localized engagement in key markets, creating culturally relevant and emotionally resonant brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the pitch or in the market, WEEX encourages participants to fully commit, compete with purpose, and embrace both the thrill and challenge of the journey — the joy of competition is as important as victory.

WEEX’s partnership with LALIGA aims to build global authority, sustainable brand equity, and deep regional engagement through a long-term strategic collaboration that goes far beyond brand exposure. Rooted in a shared belief that true success comes from full commitment — not only to winning, but to the joy and challenge of competition itself — the partnership leverages LALIGA’s unparalleled reach and passionate fan communities to embed WEEX into moments of peak attention across match-day content, offline activations, and localized initiatives. In doing so, WEEX reinforces its position as a professional, security-first, and innovation-driven trading platform built to perform under real market pressure, while translating elite sporting influence into culturally resonant, future-facing financial narratives that convert global recognition into local market leadership and expand LALIGA’s digital and financial ecosystem to new audiences worldwide.

Jorge de la Vega, Managing Director of LALIGA, commented on this alliance: “This partnership with WEEX strengthens LALIGA’s strategy of working with global brands that share our commitment to innovation and to connecting with new audiences. The agreement allows us to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging the strength of our ecosystem and LALIGA’s unique ability to deliver relevant, high-impact experiences on an international scale”.

About WEEX & LALIGA

Established in 2018, WEEX empowers over 6.2 million users in 150+ countries with secure, liquid, and easy-to-use crypto trading. With 2,000+ pairs and up to 400× futures leverage, WEEX delivers a professional-grade experience for every trader.

LALIGA is the largest football ecosystem in the world. It is a private sports association, made up of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for the organization of professional and national football competitions. It has over 240 million followers on social networks globally, across 16 platforms and in 20 different languages; and has the most extensive international network of any sports property, through which it is present in 41 countries and 11 offices, with headquarters in Madrid (Spain). The association is socially active through its Foundation and is the first professional football league in the world with a competition for players with intellectual disabilities: LALIGA GENUINE

Disclaimer: TheNewsCrypto does not endorse any content on this page. The content depicted in this Press Release does not represent any investment advice. TheNewsCrypto recommends our readers to make decisions based on their own research. TheNewsCrypto is not accountable for any damage or loss related to content, products, or services stated in this Press Release.

Perguntas relacionadas

QWhat is the main purpose of the partnership between WEEX and LALIGA?

AThe partnership aims to expand WEEX's global reach, integrate cryptocurrency into mainstream sports culture, and drive localized engagement in key markets like Taiwan and Hong Kong through regional campaigns and fan interactions.

QWhich regions are specifically mentioned as part of this partnership agreement?

AThe partnership specifically covers Taiwan and Hong Kong, where WEEX has been appointed as the official regional partner of LALIGA.

QHow many users does WEEX currently serve according to the article?

AWEEX serves over 6.2 million users across more than 150 countries.

QWhat key values do WEEX and LALIGA share according to Andrew Weiner?

AAndrew Weiner stated they share the belief that 'The Power of Our Futbol' reflects 'The Power of Our Crypto Community,' emphasizing commitment to competition, talent development, and creating memorable experiences for both audiences.

QWhat does Jorge de la Vega say this partnership allows LALIGA to continue exploring?

AJorge de la Vega stated that the partnership allows LALIGA to continue exploring emerging territories from a responsible and forward-looking perspective, leveraging their ecosystem strength to deliver high-impact experiences internationally.

Leituras Relacionadas

OpenAI's Largest Internal Wealth Creation: 600 People Cash Out a Total of $6.6 Billion, 75 Take Home the Maximum $30 Million Each

A Wall Street Journal report reveals OpenAI's unprecedented pre-IPO wealth creation. In a single employee stock sale last October, over 600 current and former employees sold shares, collectively cashing out approximately $6.6 billion. Due to high investor demand, the company tripled the individual sale cap to $30 million, with about 75 employees selling the maximum amount. This event represents the largest such transaction in tech industry history for a private company. OpenAI's valuation was $500 billion for this tender offer. Employees with over two years of tenure were eligible, allowing many post-ChatGPT hires their first liquidity event. The company's stock has reportedly grown over 100-fold in seven years. Following a restructuring, employees collectively hold about 26% of OpenAI. The scale of executive wealth is also staggering. In court testimony related to Elon Musk's lawsuit, President and co-founder Greg Brockman confirmed his OpenAI stake is worth around $30 billion. Analysis indicates about 165 current and former employees hold a combined ~$164.9 billion in equity, averaging nearly $1 billion per person in paper wealth. OpenAI's per-employee stock-based compensation is estimated to be 34 times the average of major tech firms before their IPOs. OpenAI continues its rapid ascent, closing a $122 billion funding round at an $852 billion valuation in March. With monthly revenue hitting $2 billion, over 900 million weekly ChatGPT users, and plans for a potential trillion-dollar IPO in late 2026, this wealth-creation engine shows no signs of stopping.

链捕手Há 23m

OpenAI's Largest Internal Wealth Creation: 600 People Cash Out a Total of $6.6 Billion, 75 Take Home the Maximum $30 Million Each

链捕手Há 23m

An In-Depth Analysis of the Reasons Behind the Recent Surge in the Memory Storage Industry

"Understanding the Recent Boom in the Memory Industry" summarizes the key structural shift in the memory sector driven by AI. Traditionally, the memory industry (DRAM, NAND) has been highly cyclical, with prices driven by inventory cycles and consumer electronics demand, which can be deferred. However, AI has fundamentally changed the demand structure. AI workloads create continuous, non-deferrable demand for high-bandwidth memory (HBM) due to GPU memory bottlenecks. This high-margin HBM production is prioritized by major manufacturers like Samsung, SK hynix, and Micron, structurally reducing the supply of traditional DRAM and NAND. Consequently, the market is transitioning from a spot-based model to a contract-based allocation system. HBM supply is reportedly booked through 2026, leading to spot shortages and sharp price increases for other memory types. Delivery lead times have also extended dramatically. Pricing power is shifting from the open market to those with long-term contracts. Primary beneficiaries are HBM-leading suppliers and large hyperscalers (Microsoft, AWS, Google) that can lock in future supply. Key risks to this "AI supercycle" include a potential slowdown in AI capital expenditure, disruptive new memory architectures, or a return to aggressive industry capacity expansion, which could reintroduce cyclicality.

marsbitHá 25m

An In-Depth Analysis of the Reasons Behind the Recent Surge in the Memory Storage Industry

marsbitHá 25m

BlackRock Expands Tokenized Finance Push With New Treasury Fund Filings

BlackRock, the world's largest asset manager, has intensified its push into tokenized finance by filing with the SEC to create a new fund. Named the BlackRock Daily Reinvestment Stablecoin Reserve Vehicle, the proposed fund would invest in cash, U.S. Treasuries, and repurchase agreements. It would issue "OnChain Shares" using a permissioned system linked to public blockchains, with Securitize Transfer Agent LLC maintaining ownership records. In a separate move, BlackRock also filed to establish an onchain share class for its existing BlackRock Select Treasury Based Liquidity Fund. For this, the transfer agent BNY Mellon outlined plans to use Ethereum's ERC-20 standards, combining blockchain data with offchain identification. These filings represent a significant expansion into tokenization, the process of creating digital tokens for traditional assets like funds. Advocates believe this technology can enhance transparency, enable 24/7 trading, and speed up settlement times.

TheNewsCryptoHá 45m

BlackRock Expands Tokenized Finance Push With New Treasury Fund Filings

TheNewsCryptoHá 45m

Understanding CPO (Co-Packaged Optics) in One Article: Why Nvidia Is Willing to Spend $3.2 Billion on a Fiber?

NVIDIA and Corning announced a multi-year strategic partnership on May 6, 2026, with NVIDIA committing up to $3.2 billion to support Corning's U.S. expansion. This investment will triple Corning's manufacturing plants and significantly boost its optical fiber and communications production capacity. The core driver behind this massive investment is the fundamental shift from copper to optical interconnect technology within AI data centers. As GPU clusters scale, copper wires face critical limitations: severe signal attenuation over distance, high energy consumption for signal integrity, and excessive heat generation. Optical fiber, transmitting light instead of electrical signals, solves these issues with minimal loss, near-light speed, and lower power needs. The article outlines a three-stage evolution of data center interconnect: 1. **Traditional Copper Interconnects:** The mainstream solution of the 2010s, now being phased out due to scaling bottlenecks. 2. **Pluggable Optical Modules:** The current mainstream, where modules convert electrical signals to light externally. This process still introduces energy loss and latency. 3. **CPO (Co-Packaged Optics):** The next-generation technology where the optical engine is integrated directly with the GPU chip package. This drastically reduces the electrical signal travel distance to mere millimeters, slashing power consumption and latency while boosting data density. NVIDIA CEO Jensen Huang has identified CPO as an essential core technology for AI infrastructure. NVIDIA's investment signifies a strategic shift from being a buyer to actively controlling its supply chain for critical components. With demand for specialized optical fiber far outstripping supply—evidenced by soaring prices—securing long-term manufacturing capacity has become a competitive necessity. While Corning's expansion may pressure some suppliers, a projected global fiber supply gap of 5-15% over the next few years creates a significant opportunity window, particularly for Chinese manufacturers competitive in optical preforms, chips, and modules. Ultimately, NVIDIA's move is not about chasing a trend but an engineering imperative. The transition to light-based interconnects like CPO is driven by the physical limits of copper, marking a definitive step in the ongoing AI computing revolution.

marsbitHá 48m

Understanding CPO (Co-Packaged Optics) in One Article: Why Nvidia Is Willing to Spend $3.2 Billion on a Fiber?

marsbitHá 48m

KOL's Perspective: Why Is SOL Set to Rise from This Point?

**Summary: Why SOL is Positioned for Growth at This Level** The article argues that SOL is poised for an upward move from its current price point, citing several key factors. Primarily, SOL has just broken out of a 4-month consolidation phase. This breakout signals a return of risk appetite to the broader crypto market, as SOL is seen as a key indicator of overall crypto health. The token's ownership has reportedly shifted from short-term traders and tourists to long-term accumulators, leading to low volume. Any meaningful increase in trading activity could thus trigger significant upward momentum. Fundamental strengths include strong institutional adoption, integration with DeFi and RWAs (Real-World Assets), and the potential benefits from the Clarity Act. Despite its high volatility—having dropped 70% from its all-time high but still up 12x from its bear market low—SOL is highlighted as one of the few tokens from the last cycle to reach new highs. It boasts a robust ecosystem of applications, users, and protocols. Future catalysts include the expected influx of AI developers following the Miami Accelerate conference, which focused on AI on Solana. Furthermore, Solana is positioned as the premier chain for memecoin activity, a trend expected to continue and drive network usage and fees. The article concludes that recent price action reflects a healthy transfer to long-term holders, setting the stage for growth.

marsbitHá 1h

KOL's Perspective: Why Is SOL Set to Rise from This Point?