The first post appeared on the @KylieJenner page late on Monday night, August 24. The author of the publication invited the account's 39 million followers to follow Jenner on the memecoin launch platform Pump.fun. Approximately two minutes later, a second post was published—this one included the ticker and full Solana contract address with the note:
"Well then, let's try some trading... Follow me on Pump.fun, cutekjenner."
Both posts were deleted just a few minutes after publication. In that time, the market capitalization of the $kylie token managed to reach its all-time high of $1.21 million. Instantly, following a massive sell-off, the token's capitalization plummeted by over 90% to below $120,000.
Before being deleted, the messages garnered approximately 50,000 and 33,000 views respectively. The token with the specified contract address was launched on the Pump.fun platform moments before the first post from the fake Jenner appeared, according to analysis by the company SolanaFloor.
Previously, scammers hacked the accounts of rapper 50 Cent and actor Dean Norris and also used them to promote memecoins. In May, the long-inactive account of investor Keith Gill, Roaring Kitty, suddenly began promoting the RKC token—its market cap briefly reached $12 million before sharply collapsing.
An anonymous blockchain researcher using the alias Specter discovered that the hacks of Gill's account, "Pepe the Frog" creator Matt Furie's account, and the WinRAR project's account on social network X were carried out by the same group of attackers. The group's total revenue, including from promoting tokens through hijacked accounts and laundering funds through various blockchains, exceeded $14 million.
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