Author:angelilu,Foresight News
The 2026 FIFA World Cup kicked off in the US, Canada, and Mexico. With global cumulative viewership projected to exceed 50 billion, marketing budgets are flowing towards every billboard, jersey, and pop-up ad slot. The crypto industry is among them, spending increasingly generously.
But beyond the numbers, a question rarely addressed head-on is: who is attracted after the money is spent?
The true value of sports sponsorship for the crypto industry is not just logo exposure. A more accurate description is an experiment in user profile migration. The global football audience, especially the core viewership in Europe, Southeast Asia, and Latin America, possesses stable disposable income and a natural interest in data and probability, but traditionally has very low awareness of crypto assets. This demographic is highly sensitive to "trustworthy authoritative endorsements" – the ambassadors they trust are not names made famous by hype, but those repeatedly validated by time.
On April 9, 2026, CoinW announced Luka Modrić as its global brand ambassador.
Truly valuable cross-industry collaborations are not just about traffic stacking, but about precise user profile switching – taking people who "know who Modrić is" to the next step of "being willing to understand what CoinW is."
Modrić is almost irreplaceable in this dimension: his fanbase is not young, impulsive star-chasers, but mature fans who have watched his ups and downs over two decades. Once trust is established with such an audience, the conversion path is longer and the retention rate is higher.
The One Who Masters Rhythm Amidst Chaos
CoinW's global brand ambassador, Luka Modrić, will once again take to the World Cup stage as captain of the Croatian national team. At 41, he is still running at the highest level.
Modrić might seem "misaligned" with the crypto industry at first glance. He never creates headlines, nor does he possess explosive flair, but he has slowly accumulated over two decades, waiting for time to prove his worth.
Luka Modrić was not highly regarded when he joined Real Madrid in 2012. But at the 2018 World Cup, he led Croatia to the final, winning the Best Player award. By the end of that same year, he broke Messi and Ronaldo's decade-long monopoly on the Ballon d'Or. During his 13 years at Real Madrid, he won 6 Champions League titles and 28 major trophies.
In the summer of 2024, he parted ways with Real Madrid after 13 years of service. In July 2025, the 40-year-old signed with AC Milan as a free agent, seen as a romantic experiment about the final chapter of a career. The reality was simpler: he played, and he delivered. In the 2025-26 season, Modrić made 34 appearances for Milan, starting 32 times, contributing 2 goals and 3 assists, and creating 51 chances. These numbers do not belong to a veteran burning his last embers, but to a man who still knows exactly what he's doing.
CoinW's trajectory shares a similar quality. Founded in 2017, during the most turbulent early years of the industry when projects came and went like smoke and exchanges opened and closed, CoinW chose to focus its energy on building infrastructure and risk management systems – a multi-layered security architecture, strict internal control mechanisms, and a product logic centered on user asset protection. In an industry that emphasized rapid expansion, this choice seemed exceptionally quiet.
In 2022, the entire crypto industry experienced a systemic crisis. Several leading institutions collapsed one after another, user assets evaporated, and industry trust plummeted to its lowest point. CoinW was not on that list of collapses. The platform maintained uninterrupted service, and according to its disclosed internal records, no major security incidents occurred. This was more important than any growth data.
As the industry's narrative shifted from growth to trust, compliance and transparency gradually became core benchmarks for trading platform competitiveness. CoinW continued to deepen its global expansion, actively participating in industry development in key markets. At the Next Block Expo Europe summit in Warsaw, CoinW was awarded "Europe's Most Trusted Exchange." Currently, the platform has surpassed 20 million global registered users, with a daily trading volume exceeding $5 billion (as of October 2025).
Behind these numbers is not an instant burst from short-term growth, but long-term accumulation formed through maintaining strategic focus and continuous investment in product and infrastructure development across multiple market cycles.
Modrić and CoinW share a common underlying color: not being crushed by cycles, but being tested by time.
Following the official announcement of the ambassadorship, CoinW Chief Strategy Officer Nassar Al Achkar stated: "We chose Modrić not just for his achievements, but for the spiritual power his journey embodies. In an environment full of competition and uncertainty, he has always maintained focus and composure, not swayed by external noise, nor changing direction due to short-term gains or losses. Long-termism, calm restraint, and a born-to-win mentality. These qualities have shaped Modrić's football career and are highly aligned with the developmental logic of CoinW's journey.
Amidst the industry's fluctuations and cycle changes, we have always believed that true competitiveness does not come from chasing short-term trends, but from sustained investment in long-term value. Therefore, we choose to focus our attention on what truly matters: continuously improving product capabilities, enhancing user experience, and earning user trust through long-term building."
How Rhythm Translates into Product
Long-termism is not a slogan; it needs to be translated into tangible things users can perceive.
For an athlete, this manifests as a training system and continuous evolution. The 51 chances Modrić created in the AC Milan season are not flashes of genius, but judgment accumulated year after year.
For a trading platform, this translation takes another form: dismantling barriers to entry, layer by layer.
The first layer is the cognitive barrier. New users facing a world dense with unfamiliar terminology and logic often close the page before they even understand "what is on-chain." CoinW Academy uses tiered, free content covering the complete path from blockchain basics to derivatives trading logic, helping users move from "understanding what this is" to "knowing how to operate." It doesn't appear in any profit data, but it determines how many people can truly enter.
The second layer is the asset boundary. CoinW continuously improves its infrastructure and conducts deep integration at the ecosystem level: the four product ecosystems of CoinW, GemW, DeriW, and PropW are interconnected. Centered around a unified account and strategy engine, they build comprehensive trading capabilities covering multi-category assets, transitioning the user experience from fragmentation to integration.
In June of this year, CoinW officially launched the TradFi Zone. This is a directional product upgrade: integrating traditional assets like gold, crude oil, commodities, and US stocks – including Apple, Google, NVIDIA, as well as recent market attention-grabbers OpenAI and SpaceX – into the platform in the form of perpetual contracts. Currently offering over 60 trading pairs, it provides 7x24 trading, USDT instant settlement, and flexible leverage mechanisms.
Unlike previously scattered commodity contracts, the TradFi Zone is a unified cross-market entry point. A user holding a Bitcoin position can trade the rise and fall of NVIDIA within the same account. This multi-asset integration is both a product logic and a declaration about "how broad the boundaries of crypto assets should be."
"The launch of CoinW TradFi is a milestone," said Nassar Al Achkar. "Our goal is not just to offer traditional assets, but to build a comprehensive financial platform – integrating high-impact trading varieties, a professional content ecosystem, and AI-driven intelligent tools, allowing users to connect with broader global market opportunities within one trusted platform."
The third layer is the participation barrier, a direction CoinW is focusing on during the World Cup.
On June 10, 2026, CoinW launched "CWTC Big Match Special: We Are The Game." What's most special about the World Cup isn't just who lifts the trophy, but the fact that billions of people focus on the same match at the same time, sharing the same emotions, regardless of their time zone – this sense of collective presence is the most irreplicable narrative container in human history. "We Are The Game" borrows precisely this logic: transforming spectators in the stands into participants on the field, making trading not a spectator's game but a competitive arena where everyone can participate.
But to truly achieve "everyone's participation," the first step is to remove those invisible barriers. CoinW partnered with payment infrastructure provider Alchemy Pay, starting from the deposit process: a limited-time "0 fee" deposit promotion to alleviate Web2 users' concerns about deposit/withdrawal fees; aligning with the "US-Canada-Mexico" World Cup theme, actively opening local payment channels in Latin America, allowing users to complete deposits using their most familiar local payment methods in a more convenient and lower-fee manner without relying on credit cards.
Whether it's fans in the stands or ordinary users in front of screens, whether newcomers to crypto or seasoned veterans, as more and more people can easily enter, "We Are The Game" can truly become a sport for all.
Time Knows the Answer
The story of the crypto industry has long been a story about those already present: early adopters, institutional investors, quant teams, on-chain veterans. Yet the ordinary people standing at the doorway – those studying Modrić's data analytics, following World Cup odds, with spare funds but zero knowledge of crypto assets – are the silent majority in the industry's narrative. Their concerns are not technical, but a more fundamental issue of trust: Is this place safe? Does anyone really care if I can figure this out?
CoinW's sports initiatives – Official Regional Cryptocurrency Exchange Partner of LALIGA, Web3 Partner of the East Asian Football Federation, Modrić ambassadorship, World Cup campaign activities – are not targeting the same group already present, but that group still standing outside. Lowering cognitive barriers, providing transparent asset protection mechanisms, making traditional financial assets an option in crypto accounts, creating a sense of participation during the world's largest shared cultural moment – these decisions together form a converging path towards a broader user base.
Disclaimer: This article is for brand campaign information sharing only and does not constitute any investment advice or trading invitation. Digital asset trading carries high risks, and users are solely responsible for their own financial decisions. Service content may vary depending on the jurisdiction and is not available in all regions. The US stock-type assets provided by the platform are perpetual contracts tracking the price performance of the underlying assets, not the underlying stocks or securities themselves, and do not represent equity holdings in the related listed companies. The listed companies mentioned in the article are independent third parties and have no affiliation or cooperative relationship with CoinW.
