X Dukung Meme, Apakah Musim Meme Benar-Benar Akan Datang?

marsbitPublicado em 2026-04-23Última atualização em 2026-04-23

Resumo

Platform X (sebelumnya Twitter) meluncurkan fitur "Linimasa Kustom" yang memungkinkan pengguna menyematkan topik tertentu, termasuk meme, di tab beranda. Fitur ini menampilkan lebih dari 75 topik minat, dengan meme sebagai salah satu kategori utama yang menggunakan logo karakter Flork. Peluncuran ini memicu kenaikan harga token meme FLORK hingga 17 kali lipat. Meme merupakan konten penting di X, mencakup 66% dari semua konten viral dengan lebih dari 100.000 eksposur. Konten ini tidak hanya populer di kalangan muda (65% penonton berusia 18-34 tahun), tetapi juga berpengaruh dalam politik, pemasaran, dan budaya. Meskipun fitur ini menyediakan kategori "kripto" terpisah, linimasa meme tidak secara langsung terkait dengan meme coin. Namun, akun yang konsisten menghasilkan meme berkualitas tanpa mempromosikan token secara langsung dapat memperoleh manfaat dari peningkatan visibilitas dan konversi pengguna.

Pada 22 April, Nikita Bier, Kepala Produk X dan Penasihat Solana, pagi ini meluncurkan fitur baru X "Timeline Kustom", yang memungkinkan pengguna untuk menyematkan topik tertentu di tab beranda, dan mendukung lebih dari 75 topik minat, membantu pengguna menjelajahi bidang konten yang lebih spesifik. Dalam video promosinya, bagian tema meme menggunakan gambar Flork sebagai logo.

Saat ini, anggota X Premium yang menggunakan klien iOS sudah dapat menambahkan timeline kustom ini:

Karena bagian tema meme menggunakan gambar Flork sebagai logo, terkena dampaknya, token meme bernama sama di ekosistem Ethereum sempat naik 17 kali lipat dalam setengah hari. Menurut data pasar GMGN, kapitalisasi pasar FLORK saat ini dilaporkan $8,4 juta.

Fitur yang sangat terkait dengan meme ini, waktu peluncurannya bertepatan dengan tren token meme di jaringan utama ETH yang dipicu oleh "Anjing Luar Angkasa" Asteroid, ditambah dengan fitur Cashtag yang sebelumnya mengizinkan pengguna untuk melihat data saham dan aset kripto langsung di timeline, membuat sentimen pemain kembali optimis:

Apakah kali ini, benar-benar akan ada musim meme?

Untuk menjawab pertanyaan ini, kita perlu meninjau secara menyeluruh mengapa X meluncurkan fitur ini.

Meme Sangat Penting bagi X

Menurut data statistik dari Amra & Elma, pada tahun 2026, dengan implementasi rebranding X dan reformasi algoritma secara menyeluruh, postingan berbasis meme di platform ini sekarang mencakup 66% dari semua konten yang mendapatkan eksposur lebih dari 100 ribu kali, dengan meme bertema politik dan budaya yang disebarkan paling cepat, rata-rata setiap postingan yang menjadi viral disebarkan 4200 kali. Konten meme memiliki posisi yang cukup penting di X, sekitar 60% dari tweet yang menjadi viral berbasis meme.

Faktanya, tidak hanya untuk X, konten meme sangat penting untuk semua media sosial. Menurut laporan Forms.app tahun 2025, hanya di Instagram, lebih dari satu juta meme dibagikan setiap hari. Menurut laporan MemE Gen AI, 70% pengguna TikTok secara aktif berinteraksi dengan video yang mirip meme.

Meme muncul dan disebarkan di berbagai media sosial dan aplikasi obrolan, dan telah menjadi bagian dari kehidupan sehari-hari manusia modern, terutama kaum muda. Ini adalah hiburan sehari-hari, tetapi juga menyampaikan emosi, budaya, dan bahkan sebuah fashion.

Siapa yang berada di puncak rantai penyebaran meme, dialah yang akan mendapatkan dunia kaum muda. Menurut laporan meme-gen.ai, sebagian besar pengguna meme berusia antara 18 hingga 34 tahun, mencakup sekitar 65% dari semua penonton meme.

Pada bulan Maret tahun ini, Nikita Bier, Kepala Produk X, pernah mengkritik perilaku menyebarkan informasi palsu di bawah sebuah tweet yang menggunakan video game sebagai video perang, yang juga mencerminkan perhatiannya terhadap konten meme:

"Berhentilah memposting video game yang disamarkan sebagai video perang. Semua GPU kami sedang mendeteksi dan menandai video palsu ini, dan GPU ini sebenarnya bisa digunakan untuk menampilkan lebih banyak meme menarik di timeline."

Meme dapat mempengaruhi politik. Trump yang nyaris terbunuh dalam kampanye pemilihan tahun 2024, dengan foto berdarah-darah namun mengepalkan tangan tinggi-tinggi sambil berteriak "Fight!" langsung menjadi meme paling viral di X, pendukung menggunakannya sebagai simbol "ketangguhan", sangat memperkuat citra "pejuang" Trump, dengan cepat meningkatkan tingkat dukungan jajak pendapatnya, menjadi simbol visual inti kampanyenya tahun 2024.

Meme adalah salah satu cara pemasaran merek yang paling trendi dan efektif. Pada akhir Maret 2026, sebuah truk yang membawa sekitar 12 ton (413.793 batang) cokelat KitKat edisi terbatas F1 dari Italia ke Polandia hilang dalam perjalanan.

Tidak disangka, hal ini menjadi salah satu meme paling viral di X untuk sementara waktu, banyak meme "mencari pelaku" bermunculan. Misalnya tweet di bawah ini, jumlah sukainya突破 137 ribu, jumlah retweetnya突破 13 ribu.

Merek lain juga berpartisipasi dalam "Perampokan Besar KitKat", dengan cara meme untuk interaksi lintas merek. Misalnya akun X Domino's Inggris, secara bercanda mengumumkan mereka akan mulai menjual pizza KitKat, tweet tersebut mendapatkan 226 ribu suka, 19 ribu retweet.

Akun X resmi KitKat juga memanaskan suasana, meluncurkan "Pelacak Kode Batang KitKat yang Dicuri", memungkinkan pengguna memindai cokelat mereka sendiri untuk memeriksa apakah berasal dari batch yang dicuri, langsung mengubah pencurian yang sial menjadi pemasaran interaktif.

Meme penting, lalu bagaimana dengan token meme? Apakah ini kabar baik?

Kabar Baik untuk Token Meme?

Pertama, dalam pembaruan fitur timeline kustom X kali ini sebenarnya langsung mencakup kategori "Mata Uang Kripto".

Ini berarti, kategori meme dan token meme tidak terlalu terkait langsung, lebih cenderung untuk menampilkan konten meme berkualitas tinggi kepada pengguna untuk mempertahankan pengguna.

Lagipula, sekarang kita sudah sangat terbiasa dengan mode penelusuran cepat yang melihat konten berikutnya dengan sekali geser, dan sebelumnya X tidak cukup intuitif dalam hal ini. Pengguna biasanya hanya dapat menjelajahi konten yang diminati dengan mencari dan memelihara akun. Dan jika ada kecenderungan penelusuran tertentu, bilah pencarian hanya menyediakan 3 pilihan umum: trending saat ini, berita, dan olahraga.

Sekarang, X memindahkan fitur ini langsung ke timeline, yang berarti begitu pengguna masuk, konten yang dilihat langsung berkisar pada bagian yang diminati, dan lebih detail—misalnya, jika Anda hanya penggemar basket, Anda tidak perlu lagi melihat banyak tweet sepak bola, bisbol, dll. yang tidak relevan di tweet "olahraga" yang umum.

Lalu, apakah timeline kategori meme sama sekali tidak menguntungkan token meme? Tidak juga, masih akan memberikan beberapa keuntungan.

Ini terutama akan menguntungkan akun meme yang pandai membuat gambar/video meme dan dikelola secara jangka panjang. Di timeline meme saya, konten tweet dari token meme seperti wojak/joe/neet都有出现:

Tapi kesamaan akun-akun ini adalah, mereka hampir tidak pernah menyebutkan ticker token mereka langsung di tweet, tetapi fokus pada produksi konten meme berkualitas tinggi jangka panjang, menarik penelusuran dan perhatian, dan akhirnya dikonversi.

Untuk jenis token seperti ini, kehadiran timeline kategori meme akan menyediakan pintu masuk流量 yang lebih langsung,有望 meningkatkan tingkat konversi penelusur/pemegang.

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Perguntas relacionadas

QApa fitur baru yang diluncurkan oleh X pada 22 April?

AX meluncurkan fitur 'Custom Timeline' yang memungkinkan pengguna menyematkan topik tertentu di tab beranda dan mendukung lebih dari 75 topik minat, termasuk meme.

QMengapa meme dianggap penting bagi platform media sosial seperti X?

AMeme sangat berpengaruh dalam menarik perhatian pengguna muda, dengan 60% konten viral di X berbasis meme, dan 65% penonton meme berusia 18-34 tahun, menjadikannya alat penting untuk keterlibatan dan retensi pengguna.

QBagaimana insiden pencurian KitKat berubah menjadi keuntungan pemasaran?

AInsiden pencurian 12 ton KitKat menjadi meme populer di X, mendorong interaksi brand seperti Domino's yang membuat lelucon 'KitKat pizza', dan KitKat sendiri meluncurkan 'tracker batang cokelat curian' untuk keterlibatan interaktif.

QApakah fitur timeline khusus meme langsung menguntungkan meme coin?

ATidak langsung, karena fitur ini lebih berfokus pada konten meme umum, tetapi dapat membantu akun yang konsisten membuat meme berkualitas tanpa menyebutkan ticker token, dengan meningkatkan visibilitas dan konversi pengguna.

QSiapa yang meluncurkan fitur custom timeline di X dan apa latar belakangnya?

ANikita Bier, Product Head X dan penasihat Solana, yang sebelumnya menyoroti pentingnya meme dengan mengkritik video game yang disamarkan sebagai perang, menekankan bahwa sumber daya seharusnya dialokasikan untuk meme yang menarik.

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Bem-vindo à HTX.com!Tornámos a compra de Memeland (MEME) simples e conveniente.Segue o nosso guia passo a passo para iniciar a tua jornada no mundo das criptos.Passo 1: cria a tua conta HTXUtiliza o teu e-mail ou número de telefone para te inscreveres numa conta gratuita na HTX.Desfruta de um processo de inscrição sem complicações e desbloqueia todas as funcionalidades.Obter a minha contaPasso 2: vai para Comprar Cripto e escolhe o teu método de pagamentoCartão de crédito/débito: usa o teu visa ou mastercard para comprar Memeland (MEME) instantaneamente.Saldo: usa os fundos da tua conta HTX para transacionar sem problemas.Terceiros: adicionamos métodos de pagamento populares, como Google Pay e Apple Pay, para aumentar a conveniência.P2P: transaciona diretamente com outros utilizadores na HTX.Mercado de balcão (OTC): oferecemos serviços personalizados e taxas de câmbio competitivas para os traders.Passo 3: armazena teu Memeland (MEME)Depois de comprar o teu Memeland (MEME), armazena-o na tua conta HTX.Alternativamente, podes enviá-lo para outro lugar através de transferência blockchain ou usá-lo para transacionar outras criptomoedas.Passo 4: transaciona Memeland (MEME)Transaciona facilmente Memeland (MEME) no mercado à vista da HTX.Acede simplesmente à tua conta, seleciona o teu par de trading, executa as tuas transações e monitoriza em tempo real.Oferecemos uma experiência de fácil utilização tanto para principiantes como para traders experientes.

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Discussões

Bem-vindo à Comunidade HTX. Aqui, pode manter-se informado sobre os mais recentes desenvolvimentos da plataforma e obter acesso a análises profissionais de mercado. As opiniões dos utilizadores sobre o preço de MEME (MEME) são apresentadas abaixo.