大富翁游戏“老粉”特朗普进军链游，加密赛道再下一棋

链捕手Publicado em 2025-04-19Última atualização em 2025-04-19

作者：Zen，PANews

 

以“商人思维”著称的美国总统唐纳德·特朗普，职业生涯涉足地产、真人秀、伏特加、抵押贷款、NFL、航空、瓶装水、牛排乃至桌游等多个领域。他的商业版图在加密货币行业同样不断蔓延——在NFT、DeFi、稳定币、memecoin 和加密矿企等赛道先后布局之后，特朗普如今又将触角伸向链游领域。

据《财富》杂志援引两位知情人士消息，特朗普正与商业伙伴比尔·赞克合作，筹备一款以其品牌为核心的房地产类加密游戏，玩法类似于《大富翁Go！》。对于这位三十年前就曾推出类似大富翁桌游的“资深爱好者”而言，在区块链和加密货币的加持下，发布一款数字版大富既出人意料但似乎也在意料之中，不过的确为沉寂已久的链游赛道带来了一阵波澜。

大富翁游戏“老粉”特朗普进军链游，加密赛道再下一棋

地产大亨特朗普：大富翁游戏“老粉”

1989年5月，唐纳德·特朗普与老牌棋盘游戏公司米尔顿·布拉德利合作推出桌游《特朗普：游戏》（Trump: The Game），设计灵感源自《大富翁》和特朗普本人的房地产大亨生涯。时任米尔顿·布拉德利公司总裁的Milton Bradley曾表示，该游戏以高风险赌局、交易以及特朗普于1987年推出的畅销书《交易的艺术》（The Art of the Deal）作为背景。特朗普还为游戏拍摄电视广告，并打出了“重要的不是输赢，而是赢不赢！”的宣传口号。

大富翁游戏“老粉”特朗普进军链游，加密赛道再下一棋

在《特朗普：游戏》正式发布前的一次造势活动中，特朗普表示，他将把游戏收入中未公开的一部分捐献给慈善机构，用于脑瘫和艾滋病研究，以及帮助无家可归的人。这款售价25美元的桌游在正式发售前，特朗普与米尔顿·布拉德利曾雄心勃勃，认为它将大卖200万份，但最终销量为80万份，远不及预期。

大富翁游戏“老粉”特朗普进军链游，加密赛道再下一棋

究其原因，一方面，由于游戏直接以特朗普的名字命名，容易被视为富人的圈钱工具，公众并不知晓部分收益用于慈善；另一方面，市场宣传误导使其被认为是山寨版《大富翁》。特朗普则认为，主要原因在于游戏本身设计过于复杂，规则手册长达 12 页以上，缺乏大众吸引力。尽管后续广告中特别声明：“特朗普先生从《特朗普：游戏》中获得的收益将捐赠给慈善机构”，游戏销量仍然低迷。此外，《赫芬顿邮报》2016年报道称，特朗普此前将桌游收入捐给慈善机构的说法无法证实，特朗普及相关实体均对此拒绝置评。

2004年，在特朗普的真人秀节目《学徒》 大获成功后，帕克兄弟重新发行了《特朗普：游戏》。新版本引入了特朗普在《学徒》中的经典口头禅：“你被解雇了！”，并打出了“赚百万需要智慧，赚数十亿需要特朗普。”的标语。然而，即使有特朗普的名人效应加持，这款新瓶装旧酒的游戏最终仍反响平平。

需要指出的是，米尔顿·布拉德利于1984年被玩具和娱乐巨头孩之宝（Hasbro）收购，并在1998年与孩之宝旗下另一子公司帕克兄弟（​​Parker Brothers）合并，该品牌后来到2009年被放弃，转而使用母公司名称并最终调整为孩之宝游戏，因此这款特朗普授权的桌游的IP应该归孩之宝所有。

“我一直认为大富翁是一款很棒的游戏，很多人对它感兴趣。”2006年，大富翁游戏“真爱粉”特朗普试图推出以《大富翁》为基础的黄金时段真人秀节目。特朗普与纪录片制片人 RJ Cutler将合作出演，孩之宝将是该计划的合作伙伴。不过，该计划最终在开发阶段便悄然夭折，未被任何电视网买下，也无正式节目名称或集数公布。

时隔三十余年，基于加密技术重回大富翁棋局

如今，特朗普再次回到大富翁棋局，只不过这次他将其带到了链上。

据《财富》报道，多位消息人士透露，特朗普正在与其商业密友比尔·赞克 (Bill Zanker) 合作开发一款基于加密的房地产主题游戏，预计于今年4月底上线。该游戏是对《MONOPOLYGO！》（大富翁Go！）的改编，玩家通过在虚拟大富翁棋盘上移动棋子，并在数字城市中建造建筑物来赚取游戏币。

知情人士表示，Zanker是该链游项目的幕后推手，还曾最初计划在第 47 任总统就职典礼前就启动该项目。Zanker堪称是特朗普进入加密货币行业的“领路人”，特朗普的NFT项目便是由他再三建议下促成。

大富翁游戏“老粉”特朗普进军链游，加密赛道再下一棋

据Zanker回忆，他于2022年初建议特朗普推出NFT时，虽然特朗普对“前总统艺术形象NFT”颇感兴趣，却不愿使用“NFT”这一术语，宁愿称之为“电脑上的数字交易卡”。同年年底，Zanker再次推动此事，特朗普爽快答应：“很多朋友都说我不该做，但我喜欢，咱就干吧。”

在特朗普memecoin项目TRUMP中，Zanker同样扮演重要角色。据该memecoin的网站，TRUMP代币ICO 后剩余代币由CIC Digital LLC 与 Fight Fight Fight LLC 持有，占总供应量的80%。而“Fight Fight Fight LLC”的注册文件中，Zanker被列为主要联系人。

关于加密游戏项目的具体细节，Zanker 发言人 Kevin Mercuri只透露他们正在开发一款“游戏”。Mercuri否认了这款游戏会与《大富翁 Go》有任何相似之处的说法，表示相关消息都只是“传闻”。此前，负责特朗普商标的实体 DTTM Operations 申请将特朗普的名字扩展到各种虚拟产品和 NFT 相关服务。但这些商标申请是否与该项目直接相关，以及区块链功能将如何融入游戏玩法中，Mercuri均拒绝透露。

此外，即将发布的链游是否会基于已推出30多年的《特朗普：游戏》，也是疑云重重。

据消息人士透露，去年5月，Zanker 与孩之宝公司接洽，希望回购《特朗普：游戏》的IP。但孩之宝公司告知 Zanker，它不再拥有这款已有30多年历史的游戏的版权。然而，据《财富》报道，大富翁棋盘游戏原版开发商孩之宝的一位发言人表示，该公司并未将大富翁ip授权给特朗普旗下的组织进行加密货币投资。

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