Google updates Crypto Ad policy for EU Under MiCA

TheCryptoTimesPublicado em 2025-04-14Última atualização em 2025-04-14

In a significant move for the crypto industry, Google has announced new advertising requirements for cryptocurrency exchanges and software wallets across the European Union (EU), effective April 23, 2025.

To align with the Markets in Crypto-Assets (MiCA) regulation, advertisers must hold a Crypto-Asset Service Provider (CASP) license issued by a relevant national authority within the EU. Additionally, they must comply with any local legal obligations beyond MiCA and secure Google certification to run ads.

This policy applies across 27 EU countries, including major markets like France, Germany, Spain, Italy, Luxembourg, Netherlands, Poland, Sweden, and Denmark.

Only CASP-licensed firms can advertise crypto exchanges or wallets in the EU.
Advertisements must be verified by Google, meaning Google certificates, and national-level legal requirements remain in force and must be observed.

To make this process easy, Google is recognizing existing country-based licenses in Finland, France, and Germany during transitional periods specified under Article 143(3) of MiCA.

Finland: Valid until 30 June 2025.
France: Valid until 30 June 2026.
Germany: Valid until 30 December 2025.

This extension allows current advertisers in these countries to adjust their operations and obtain a MiCA license. Advertisers that violate the policy won’t be suspended right away. Rather, before any account actions are taken, Google will give a seven-day notice.

Advertisers need to move fast to stay visible and compliant in the changing digital economy as MiCA continues to change the crypto landscape in Europe.

Being compliant is not only wise but also necessary as Europe tightens its regulations on cryptocurrency advertising. Crypto advertisers have to take action quickly or risk falling behind the digital curve.

Also read : Google Blocks 17 Crypto Exchange Apps in South Korea

Follow The Crypto Times on Google News to Stay Updated!

Leituras Relacionadas

A 10,000-Word Interpretation of the "Optical Interconnect" Industry Chain: The AI Infrastructure Bottleneck Obscured by GPU Glare

**Summary: The Rise of Optical Interconnect in AI Infrastructure** This analysis explores the critical, yet often overlooked, role of optical interconnects in large-scale AI data centers. While GPUs provide raw computational power, the efficiency of AI clusters depends heavily on high-speed data transfer between thousands of cooperating GPUs during both training and inference tasks. Copper-based electrical connections are hitting physical limits in bandwidth, distance, and power consumption. Fiber optics, using light signals, offer a superior solution with exponentially higher bandwidth and lower energy use over longer distances. This shift is driving rapid growth in the optical interconnect market. The core translation device is the pluggable optical transceiver (or module), which converts electrical signals from GPUs into optical signals for fiber transmission and vice versa. Its manufacturing involves two distinct semiconductor domains: indium phosphide (InP) for optical chips (lasers, modulators, detectors) and silicon for digital signal processing (DSP) chips. A transformative next-generation technology is Co-Packaged Optics (CPO). CPO moves the optical engine (a silicon photonic integrated circuit, or PIC) much closer to the GPU or switch inside the same chip package, drastically reducing power loss and latency. CPO necessitates an external laser source and relies on silicon photonics (using Silicon-on-Insulator/SOI wafers) for integration with silicon chips. The optical interconnect ecosystem is highly fragmented, unlike the concentrated GPU market. Key bottlenecks and players span the entire supply chain: InP substrates (e.g., AXT), epitaxial wafers (e.g., IQE), laser chips (e.g., Sivers, Lumentum, Coherent), silicon photonics foundries (e.g., Tower Semiconductor), SOI wafers (e.g., Soitec), DSP/switch chips (e.g., Broadcom, Marvell), and underlying fiber (e.g., Corning). The article posits that AI infrastructure competition is extending from "who has more GPUs" to "who can secure the scarce optical interconnect supply chain." CPO represents the largest potential growth variable, with projections suggesting it could become a market worth tens of billions of dollars by 2028. Investment opportunities vary from conservative (large, diversified players) to aggressive (small, high-beta companies focused on specific bottleneck technologies), but the sector carries significant volatility and execution risks.

marsbitHá 1m

A 10,000-Word Interpretation of the "Optical Interconnect" Industry Chain: The AI Infrastructure Bottleneck Obscured by GPU Glare

marsbitHá 1m

TechFlow Intelligence Bureau: Spot Gold Falls Below $4,400, Cryptocurrency Market Plunges Across the Board

The market experienced volatility with spot gold dropping below $4400/oz, while the crypto market saw broad declines. In AI developments, VLLM and other mainstream LLM tools were found to have critical vulnerabilities, risking millions of AI agents. Gemini Omni Flash faced criticism for excessive content filtering, while Ali's Qwen3.6-35B showed significant coding improvement with higher-bit quantization. Nvidia introduced LocateAnything, a visual language model with faster object localization. In crypto, a Google employee was charged for insider trading using search data on Polymarket, where suspicious accounts with near-perfect win rates were also discovered. A Trump-linked crypto company neared bankruptcy after losing $1.5B. Hardware and chip stocks, particularly Korean AI memory makers, drove market gains. Meta's stock rose on news of paid subscriptions for Facebook and Instagram, while Micron delivered massive returns for some investors. Broader trends included DuckDuckGo's traffic surging as users reacted against Google's push for AI search, and Microsoft data suggesting AI tools can be more expensive than human labor. The day's theme highlighted the redefinition of insider information boundaries in the age of AI data advantages and a growing scrutiny of AI's real-world costs and user acceptance.

marsbitHá 3m

TechFlow Intelligence Bureau: Spot Gold Falls Below $4,400, Cryptocurrency Market Plunges Across the Board

marsbitHá 3m

a16z: RWA Has Passed the Proof of Concept, but the Real Challenges Are Just Beginning

a16z highlights that the tokenized real-world asset (RWA) market, excluding stablecoins, has grown tenfold in under two years to roughly $340 billion. This surge is primarily driven by US Treasury bonds and gold, offering investors yield on idle stablecoins and providing institutions with more efficient settlement and collateral flows. However, the core insight is that most tokenized assets today are simply digital certificates for off-chain holdings—used for ownership and transfer but not deeply integrated into DeFi as composable financial building blocks. For instance, only about 5% of tokenized bonds ($8B) are actively used in DeFi protocols. Smaller categories like reinsurance tokens show much higher DeFi utilization (84%), indicating they were designed for on-chain composability from the start. The market remains concentrated, with US Treasuries and commodities comprising two-thirds of the total. Gold dominates the commodities segment. While Ethereum holds over half the market, activity is spreading across multiple chains like BNB Chain and Solana. Predictions for the market's future size vary widely (from $2 trillion to over $30 trillion by 2030/2034), reflecting different definitions of what constitutes tokenization. All agree on significant growth. The current market is minuscule compared to traditional finance (e.g., tokenized bonds are 0.01% of the global bond market). The key takeaway is that the initial "proof-of-concept" phase for moving familiar assets on-chain is proving successful. The next, harder challenge is moving more complex financial instruments onto blockchains and enabling true on-chain composability, where these assets become programmable components within a native digital financial system, rather than just digitized records.

marsbitHá 38m

a16z: RWA Has Passed the Proof of Concept, but the Real Challenges Are Just Beginning

marsbitHá 38m

The Wind of 'Proactive' AI Blows into Silicon Valley: Hark Secures $700 Million in Funding

Hark, an AI startup founded in late 2025, has raised $700 million in Series A funding at a $6 billion valuation. Led by Parkway Venture Capital with participation from NVIDIA, AMD Ventures, Intel Capital, Qualcomm Ventures, and Salesforce Ventures, the company aims to develop next-generation human-computer interfaces using a combination of proprietary foundational models and custom-built AI-native hardware. Founded by serial entrepreneur Brett Adcock, Hark envisions a system of multimodal devices equipped with agentic capabilities, end-to-end voice models, and personalized memory. This "active" AI approach seeks to move beyond passive chatbots, creating collaborative companions that anticipate needs and interact naturally within the real world. Adcock's experience with Figure, a humanoid robotics company, informs this hardware-focused venture. The article argues that while current AI is powerful, it remains confined to screens and traditional interfaces like chat. The next paradigm shift requires dedicated hardware that is always-on, possesses persistent memory, and enables intuitive interaction, potentially rivaling the impact of the iPhone. Hark is assembling a team with talent from Apple, Meta, Google, and Tesla to tackle this complex engineering challenge across models, hardware, and interaction design. Finally, the piece suggests Chinese startups may have an advantage in this "active" AI hardware space due to strong manufacturing ecosystems, a vast domestic market, and supportive government policies, framing the competition as one that requires integrated progress in models, operating systems, and devices.

marsbitHá 43m

The Wind of 'Proactive' AI Blows into Silicon Valley: Hark Secures $700 Million in Funding

marsbitHá 43m

Competitors Going Public, Kimi Can't Sit Still

Competitors Go Public, Kimi Feels the Pressure Yue Zhi An Mian (Moonshot AI), the company behind the AI assistant Kimi, has begun dismantling its VIE and red-chip structure, clearing a key obstacle for a potential Hong Kong IPO. This marks a significant shift from six months ago when founder Yang Zhilin stated the company was in "no hurry" to list. The move comes as rivals like Zhipu AI and MiniMax have successfully listed on the Hong Kong Stock Exchange in early 2026, experiencing massive surges in market value. This has reset valuation logic for AI companies, turning "going public" from an end goal into a competitive necessity. Analysts suggest Kimi is both seizing a favorable market window and responding to competitive pressure. Kimi's valuation has skyrocketed from around $3 billion at its 2023 founding to over $20 billion by May 2026. Capital is betting on its potential as a future AI platform and gateway, though some caution this "emotional valuation" depends on sustained technological leadership and successful commercialization. Traditionally focused on core model R&D over user growth, Kimi has recently pivoted strategy. While its monthly active users declined through 2025, it shifted focus to Agent development and reducing marketing spend. The release of its K2.5 model in early 2026 reportedly generated substantial revenue, with annual recurring revenue reaching $200 million by April, driven by subscriptions and API services. A $2 billion D-round financing in May signaled investor approval of this commercial shift. However, listing will bring new pressures. Experts predict a listed Kimi would face stricter scrutiny on financial controls, compliance, and R&D efficiency. The narrative must evolve from pure technological breakthroughs to demonstrating clear commercialization paths, sustainable income, and a defensible valuation, balancing model superiority with business performance.

marsbitHá 1h

Competitors Going Public, Kimi Can't Sit Still

marsbitHá 1h

Trading

Spot

Futuros

Artigos em Destaque

Como comprar MOVE

Bem-vindo à HTX.com!Tornámos a compra de Movement (MOVE) simples e conveniente.Segue o nosso guia passo a passo para iniciar a tua jornada no mundo das criptos.Passo 1: cria a tua conta HTXUtiliza o teu e-mail ou número de telefone para te inscreveres numa conta gratuita na HTX.Desfruta de um processo de inscrição sem complicações e desbloqueia todas as funcionalidades.Obter a minha contaPasso 2: vai para Comprar Cripto e escolhe o teu método de pagamentoCartão de crédito/débito: usa o teu visa ou mastercard para comprar Movement (MOVE) instantaneamente.Saldo: usa os fundos da tua conta HTX para transacionar sem problemas.Terceiros: adicionamos métodos de pagamento populares, como Google Pay e Apple Pay, para aumentar a conveniência.P2P: transaciona diretamente com outros utilizadores na HTX.Mercado de balcão (OTC): oferecemos serviços personalizados e taxas de câmbio competitivas para os traders.Passo 3: armazena teu Movement (MOVE)Depois de comprar o teu Movement (MOVE), armazena-o na tua conta HTX.Alternativamente, podes enviá-lo para outro lugar através de transferência blockchain ou usá-lo para transacionar outras criptomoedas.Passo 4: transaciona Movement (MOVE)Transaciona facilmente Movement (MOVE) no mercado à vista da HTX.Acede simplesmente à tua conta, seleciona o teu par de trading, executa as tuas transações e monitoriza em tempo real.Oferecemos uma experiência de fácil utilização tanto para principiantes como para traders experientes.

301 Visualizações TotaisPublicado em {updateTime}Atualizado em 2025.03.21

Discussões

Bem-vindo à Comunidade HTX. Aqui, pode manter-se informado sobre os mais recentes desenvolvimentos da plataforma e obter acesso a análises profissionais de mercado. As opiniões dos utilizadores sobre o preço de MOVE (MOVE) são apresentadas abaixo.