你必须知道的 10 个元宇宙最佳案例

陀螺财经Publicado em 2022-05-17Última atualização em 2022-05-17

Resumo

它们让我们看到了未来数字世界的样子。

元宇宙,每个人都在谈论它,但没有人确切地知道它到底是什么。如果想整理一个代表它最佳体验的平台列表,似乎仍有点困难。但是如果我们将其理解为专注于为用户提供身临其境体验的、持续连接的数字环境,我们可以尝试列出一些项目,一些现有的和即将到来的项目。
这里强调的项目并非都涉及虚拟现实或去中心化以及加密货币,尽管这些都是有可能在元宇宙中占有一席之地的技术,但严格来说,它们并不是每个元宇宙的必要组成部分。
因此与其关注那些符合所有技术要求的例子,不如看看那些把一个或多个核心要素做得特别好的例子。并非所有这些都能完全实现真正的元宇宙世界(其中一个甚至只是设想),但它们都让我们看到了未来数字世界的样子。
头号玩家
把头号玩家列入其中多少带点欺骗性质,因为它不存在并且完全是虚构的,如果你看过电影或读过原著,你就会知道这不一定是一件坏事。它确实是一个很好的例子,说明了元宇宙最终可能会是什么样子,同时也希望我们不会主要把它用作逃避可怕现实的手段。
头号玩家向我们展示了一个完全身临其境的交互式虚拟现实世界的样子。虽然它是纯粹的科幻小说,但不一定那么遥远,爱立信2020年的一项调查发现,十分之七的人认为到2030 年我们将拥有与现实无法区分的VR世界。元宇宙世界经常被提及作为反乌托邦,但它对人类来说并不像我们可以提到的其他虚构数字现实那样可怕。
Second Life(第二人生)
Second Life由Linden Labs于2003年创建,当时Facebook(更不用说Meta)甚至还没有出现。关于它是否构成了元宇宙存在着一些争论。其中一个原因是,正如它的名字所暗示的,它的建立是为了让用户以另一个身份参与另一种生活,而不是把他们现有的现实世界的生活带到网上。然而其他观点认为,它实际上是第一个流行的在线元宇宙环境,虽然它可能没有满足相关的条件,但它是一个有用的例子,展示了一个由数百万用户组成的拥有沉浸、体验式界面的在线社区。
Meta地平线
当Facebook创始人马克扎克伯格将他的公司更名为Meta时,这表明他认为元宇宙概念对未来数字通信、社交和生活的重要性。到目前为止,已经产生了几个项目,包括Horizon Worlds(虚拟世界平台)、Horizon Venues(活动平台)和 Horizon Workrooms(虚拟办公室)。所有这些平台都是相互关联的,并允许用户在探索和与其他用户交互时创建代表他们的化身。Horizon的存在带来了一个有趣的现象,它迫使我们面临这样一个问题:我们是否想要一个所有权集中在公司持有者之下的元宇宙,还是一个更加分散、去中心化所有权的治理模型的元宇宙。
堡垒之夜
堡垒之夜被称为有史以来最成功的在线游戏之一。但创作者Epic Games很快就明白,一旦他们将数以百万计的、精通技术的游戏玩家聚集在他们的平台上,它就有可能成为改变游戏规则的东西。为了将堡垒之夜的世界变成一个元宇宙,Epic有两个主要的方向,打造来自全球超级巨星的现场音乐会,如Travis Scott、Ariana GrandeBillie Eilish。将包括Telco 02、ITV、家乐福超市在内的品牌都用创意模式迈出它们进入元宇宙的第一步。
Decentraland
Decentraland是一个介于游戏、营销渠道和创建数字、去中心化民主实验之间的东西,是一个真正的web3平台。它由一个去中心化的自治组织(DAO)管理,是全球部分巨星和品牌的网上家园,包括摩根士丹利、可口可乐、阿迪达斯、三星和Snoop Dogg。它有自己的加密货币MANA,任何有兴趣在那里购买一块土地的人目前都需要拿出至少1万美元,Decentraland最昂贵的土地价格远远超过100万美元。
英伟达Omniverse
Omniverse是英伟达为3D设计专业人士打造创意元宇宙平台的尝试。它建立在animation studio Pixar开发的技术基础上,后者创建了通用场景描述(USD)语言,使3D对象和环境能够跨不同的工具集进行移植。例如允许角色与面部动画师、服装设计师和其他创意人员合作设计,所有人都使用他们熟悉的工具。随着3D环境变得越来越详细和沉浸式,需要进行更多的工作来构建,这种创造性的框架将成为工作室创建元宇宙内容的必要工具。
Roblox
Roblox是一个每天有超过5000万用户使用的游戏平台。它让任何人都可以创建自己的游戏世界,甚至实现盈利,这些世界都存在于一个相互联系的元宇宙中,并共享化身和货币等方面。与这里提到的其他一些平台相比,该平台的受众更年轻,包括耐克、Forever 21、GUCCI、纳斯卡、Ralph Lauren和Vans在内的公司都已经利用该平台建立了虚拟世界,用户可以与他们的品牌互动。虽然任何人都可以在Roblox中创建自己的游戏,但它是经过设计的,所以它们都会有类似的外观和感觉,这意味着一旦玩家登录并体验了其中一个游戏,他们在任何一个游戏中都会感到舒适。
The Sandbox
Sandbox最初是一个手机游戏,在2018年被其创造者移植到以太坊区块链上,成为第一批真正去中心化的元宇宙平台之一。它包括自己的对象创建工具,允许任何人建立3D物品、角色、车辆或任何他们能想到的东西,然后将其铸成NFT,并可以导入其他沙盒世界。这些NFT也可以通过平台的内置市场进行交易和销售。资产和土地被创建为NFT,与Decentraland一样,交易以该平台自己的货币SAND进行。Sandbox是另一个品牌希望在元宇宙建立业务的广受欢迎的平台,其所有者包括汇丰银行、华纳音乐、普华永道和希尔顿。
Otherside
这个项目才官宣不久,细节并不多,但它是由Yuga Labs组建的一个元宇宙项目,Yuga Labs 是非常成功的Bored Ape Yacht Club (BAYC) 系列NFT的创建者。4 月该公司通过出售首批登陆该平台的“deeds”筹集了2.85亿美元。尽管Otherside向公众开放时的外观细节很少,但开发人员表示,“可以将其视为一个metaRPG(角色扮演游戏),玩家拥有这个世界,你的NFT可以成为可玩的角色,成千上万的人可以一起实时游戏。”
Pokemon Go
Pokemon Go在围绕元宇宙概念的炒作加剧之前推出。然而它是增强现实 (AR) 的首选“杀手级应用”,而增强现实被预测为元宇宙建立的基石技术之一。因此它是元宇宙如何融合现实世界和数字世界的最好例子之一。它的创建者任天堂通过推出广告和促销活动,允许现实世界的企业在Poke-verse中建立数字存在,从而进一步模糊了现实与虚拟的界限。

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