长推:了解“Pepe” 绿色青蛙背后的故事

MarsBitPublicado em 2023-05-17Última atualização em 2023-05-17

Resumo

如果你在一周之前购入了 $pepe ,那你现在的心情一定是:“感觉很棒,伙计!”, 但如果你像我一样半毛钱都没参与的话,不如在后悔之余来了解一下这只名叫 “Pepe” 的绿色青蛙背后的故事。

注:本文来自@0xWatell 推特,其 BUIDL @UNE_METAVERSE,理念是挖掘新鲜事物,尝试分享价值。原推内容由MarsBit整理如下:

如果你在一周之前购入了 $pepe ,那你现在的心情一定是:“感觉很棒,伙计!”,

但如果你像我一样半毛钱都没参与的话,不如在后悔之余来了解一下这只名叫 “Pepe” 的绿色青蛙背后的故事。

一则通俗易懂的 Thread

昨天我在刷推特的时候看到一条极其扎眼的推送:

“某巨鲸将 3.4 万亿枚 $pepe 兑换为 925 枚ETH(约 180 万美元),2 周内投资回报率高达 1650 倍 ...”

都说成功的人生只需要两个十倍,但当千倍神话真的出现时,我还是陷入了深深的沉默之中 ...

https://twitter.com/spotonchain/status/1652845986807709696

“MD,为什么这么能涨啊?” —— 我的真实想法

踏空之后的落寞感简直像是加了一百倍的杠杆,但我很快便调整过来,因为有更有趣的事情等着我去挖掘:

“究竟是什么在背后驱动着 $pepe 上涨?”

我想,问题的答案可能要追溯到这个绿色青蛙的形象本身

这只通体绿色、眼神深邃、有着鲜红色嘴唇的青蛙叫做 “Pepe”,他的创作者是:@Matt_Furie/马特·弗里

Pepe 最早出现于马特·弗里的连载漫画《Boy's Club/男孩俱乐部》中,这部诞生于 2005 年的作品一开始反响平平,直到在 2008 年被 “4Chan” 的沙雕网友们搬运到论坛中成为 meme 才迅速走红。

配图是当时最受 4Chan 用户们喜爱的漫画片段:

Pepe 上厕所时会直接把整个裤子褪到最低,而这一幕正好无意中被伙伴看见,面对朋友的调侃,Pepe 只是轻描淡写地说了一句:“感觉很棒,伙计!”

这种 “无所谓,我只是单纯觉得很爽” 的人生态度使得这句话迅速出圈、成为了新一代的 “网络圣经”。

许多人会在社交媒体上 po 出自己奇奇怪怪的日常生活,然后配文 “Feels good man”。

这样做的乐趣在于:不需要过多解释,懂的人一眼就能知道你想表达什么。

该举动得到了许多人的效仿,并在年轻群体中实现了病毒式的扩散,同时,也有更多的人开始知道什么是 “Pepe”,

Pepe 彻底火了。

在推特上拥有一亿粉丝的水果姐 @katyperry 公开使用 Pepe 的 meme 作为配图并说道:“澳大利亚时差让我变成这样。”

Pepe meme 的活动范围不再局限于 4Chan 的井内世界,而是逐渐攻陷像 Facebook、Tumblr、Twitter 这样的主流社交媒体。

但问题也随之而来

4Chan 的原生用户们开始抱怨:Why do the "Normies" want to ruin everything?/为什么 “Normie” 们要把一切都毁了呢?

(Normie —— 4Chan 用户对于 “不怎么使用 4Chan 的人” 的称呼)

人们觉得 Pepe 不再是专属于他们的小众文化,变得 “不那么酷了”,于是想做些什么好重新夺回它。

这一切在 2016 年的美国大选中出现了转机。

川普和希拉里为了谁能成为美国的第 45 任总统展开了激烈的角逐,在这之前,4Chan 的用户们开始把 Pepe 与 “白人至上主义” 进行挂钩,事情的走向开始变得魔幻。

2015.10.13 ,“美国第一网红” 特朗普发布了如下推文。

—— 特朗普版 Pepe 梳着经典的发型,左手大拇指像按动投票按钮那样抵在下巴上,露出一副势在必得的神情,并配文:

“You can't stump the Trump/你无法难倒特朗普”

所有反对政治正确的 “另类右翼” 4Chan 用户们沸腾了,特朗普成为了他们 “首选的总统候选人”,一时间舆论环境变得更加疯狂。

特朗普的团队、4Chan 及社会上的另类右翼群体、网络乐子人们纷纷加入了这场声势浩荡的 “Pepe 政治文化运动”,

事态甚至升级到希拉里团队特地就此事发布了名为《donald-trump-pepe-the-frog-and-white-supremacists-an-explainer》的公开声明,声称 “那只卡通青蛙比你想象的更险恶。”

虽然这篇文章早已被公关团队删除,但在今天,我们仍能在网站的跳转标题中闻到一丝残留的火药味。

标题链接:https://hillaryclinton.com/feed/donald-trump-pepe-the-frog-and-white-supremacists-an-explainer/…

值得一提的是:这篇文章不仅没有起到正向帮助,还极大地助燃了对方阵营的气焰。

:“哈哈哈,一个网络模因竟然会得到政客的正面回复,我们太棒了!

自此,Pepe 已经从 “简单诙谐的 meme 文化” 进化为 “不同政治思想的对撞”,并在这条 “政治不正确” 的道路上一路狂驰。

是的,事情的发展状况已经远远超出了马特·弗里的预想,当他想把 “Pepe 号游轮” 牵引回正确的航线时才发现:这艘大船早已开启了自动驾驶模式。

撞上冰山似乎已是必然

马特·弗里曾不止一次地声明:

“Pepe,是一位和平的两栖动物,它代表着爱、宽容和乐趣。我们应该重新改造 Pepe 的形象,使他再次焕发积极和团结的意义。”

为此,马特·弗里特地创作了一篇新漫画:“Pepe 在梦中变成川普、变成恶魔,从梦中惊醒、然后被梦境吞噬。”

https://thenib.com/pepe-the-frog-to-sleep-perchance-to-meme/

但依旧收效甚微,为了彻底结束这一切,他决定亲手杀死自己创造的角色。

在 2017.5.8,马特·弗里发布了一篇名为《Rest in Peace, Pepe - The meme’s creator kills off the frog hijacked by the alt-right》的新漫画,正式宣告了 Pepe 的死亡。

https://thenib.com/rest-in-peace-pepe/

Pepe 的朋友们都来参加了这次葬礼,Landwolf 高举起酒壶、喊出悼词后给 Pepe 的遗体来了个透心凉,Brett 闭上眼睛独自回想起曾经快乐的点点滴滴,而 Andy 则是盯着遗体在想要不要帮好友保留最后的体面。

另外,许多网友都自发举办了悼念活动,以此来纪念这个特殊的时刻。

总结来讲,Pepe 的一生是跌宕的,作为一个追求 “简单与舒适” 的形象,被强行掺杂了太多的 “仇恨与歧视”,讽刺的是:他所讨厌的事物,恰恰使他获得成功。

作为一个漫画人物,被安排了一场没有意义的 “葬礼” 作为终点,不知道在天堂里,Pepe 还能不能随心地在上厕所的时候将裤子褪到最低。

以上就是今天的全部内容了。

如果你喜欢我的线程,欢迎点赞+转发,

为你带来乐趣是我的荣幸。

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