Burberry has launched a collection of virtual handbags on Roblox

07/13 08:58

According to TheBlock, Burberry, the British luxury fashion brand, said on Wednesday that it has launched virtual handbags on social gaming platform Roblox, inspired by one of the brand's physical handbag designs. Community members on Roblox can purchase and use the bags to dress their avatars. On average, one-in-five daily active users on Roblox update their avatar on any given day. While the physical bag retails for more than $1000, the virtual bags cost just a few dollars, which is paid in Robux, the platform's currency. Each handbag is accompanied by an exclusive emote, which refers to an action that avatars can perform on Roblox, such as levitation or dance.

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