Semler’s $11B Bitcoin bet. Can the tiny med-tech firm become the next Strategy?

Medical device maker Semler doubles down pivot to Bitcoin, setting Strategy in its sights.

Semler Scientific, the previously obscure medical device maker, has unveiled plans to acquire a staggering 105,000 BTC by the end of 2027. Its ambition would make Semler the second-largest corporate Bitcoin holder in the world, behind only Strategy (formerly MicroStrategy).

The announcement, made on June 20, sent Semler’s shares soaring nearly 12% in pre-market trading, amid investor enthusiasm for the company’s aggressive Bitcoin treasury strategy. At current prices, the 105,000 BTC goal represents over $11 billion, an eye-popping figure for a company that posted less than $60 million in revenue last year