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06/12 07:36

Bitcoin Price Prediction: BTC Eyes $110K as Evertz

Bitcoin Price Prediction: BTC Eyes $110K as Evertz, Trump Fuel Momentum

Bitcoin (BTC)’s narrative as a strategic reserve asset just gained more traction. Evertz Pharma GmbH, a premium natural cosmetics company based in Germany, made headlines this week after announcing a bold treasury move: the acquisition of an additional 100 BTC in May 2025, valued at roughly $10.8 million (€10 million).

This brings their total Bitcoin holdings to a notable level and marks them as the first German company to formally adopt a Bitcoin reserve strategy.

Company executives emphasized their long-term commitment. Managing Director Dominik Evertz described Bitcoin as aligned with their future-oriented business ethos, while CFO Tobias Evertz reiterated their intent to keep allocating earnings into BTC.The move not only enhances their financial resiliency but also signals growing corporate confidence in Bitcoin across Europe. This development follows a broader trend of businesses viewing BTC as an inflation hedge and digital gold. It also supports Bitcoin’s price base by increasing the amount of BTC locked in long-term holdings

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